Main Article Content

อดิศักดิ์ จำปาทอง
คนึงนิจ ติกะมาตย์
เกสร มณีวรรณ
นิฤมล หิรัญวิจิตรภรณ์


This research was a research conducted under the main plan in the topic entitled “Model for Participation in Life Quality Development for the Elderly in Lampang Province” using the
qualitative research methodology. Its objectives were to study the background, communicative behaviors, the needs for using the media, and the ability to use the media; and to propose
guidelines for using the media to promote activities of the elderly in Lampang province. Research activities included the interviews of 25 elderly and concerned people in Lampang province, the focus group discussion involving 25 people, the training of 120 persons, and the in-depth interviews of 25 persons.
The research findings revealed that the elderly joined in establishing an elderly club to do various activities such as health promotion activities, knowledge transferring activities, Vocational promotion activities, field study activities, and the elderly’s potential development activities. The elderly used smart phones in making appointments and imparting of general information. So they had the need to develop their skills in using smart phones to communicate via social media and websites including the need for communication by video via folk media. Therefore, the
guidelines for using media to promote the activities of the elderly in Lampang province were
the following: (1) using Line Group to communicate between individuals and within the elderly
group; (2) using folk medias to transfer useful contents via Line Groups and websites to publicize
to the elderly groups and outsiders; and (3) using websites to publicize the activities to outside


Download data is not yet available.

Article Details

How to Cite
จำปาทองอ., ติกะมาตย์ค., มณีวรรณเ., & หิรัญวิจิตรภรณ์น. (2019). GUIDELINES FOR USING MEDIA TO PROMOTE THE ACTIVITIES OF THE ELDERLY IN LAMPANG PROVINCE. Panyapiwat Journal, 11(3), 254-266. Retrieved from
Research Article


Chaichuay, W. (2017). Elderlies’ experience in using LINE application: a phenomenological study.Veridian E-Journal, 10(1), 905-918. [in Thai]

Cronbach, L. J. (1963). Educational Psychology (2nd ed.). New York: Harcourt, Brace and World.

Fayossy. (2016). Survey of Internet usage behavior of Thai people in 2016. Retrieved November 12, 2018, from [in Thai]

Foundation of Thai Gerontology Research and Development Institute. (2016). Situation of the Thai Elderly 2016. Retrieved December 26, 2017, from [in Thai]

Iamsupasit, S. (2013). Theories and T Echniques in behavior modification (8th ed.). Bangkok: Chulalongkorn University Printing House. [in Thai]

Intangible Cultural Heritage. (2018). Folk song Khaw Joy Sor. Retrieved April 2, 2018, from [in Thai]

Kaewthep, K. (2007). Media analysis: Concept and Techniques. Bangkok: Infinity Press. [in Thai]

Lampang Provincial Office. (2014). Lampang Provincial Development Plan 2014-2017. Retrieved December 26, 2017, from [in Thai]

Lertwachara, K., Tularuck, T., Ramatim, J., Chaiprapunkul, P., Wattanamano, M. & Boonrueng, A. (2013). Technology Learning of the Elderly. CITU Review, 2(1), 1-7. [in Thai]

Ministry of Social Development and Human Security. (2010). The 2nd National Plan on the Elderly (2002-2021) (revised 1). Bangkok: Thep Phen Vanish. [in Thai]

OK Nation. (2008). Folk Culture and Conservation of Thai Folk Songs in 6 Regions (Blog). Retrieved June 10, 2016, from [in Thai]

Prompak, C. (2013). Aging society in Thailand. Retrieved December 26, 2017, from [in Thai]

Rattanawarang, W. (2015). Elderly’s Internet Usage for Health Information in Bangkok Region. Journal of Behavioral Science for Development, 7(1), 169-186. [in Thai]

Rojanaprapa, V. (2017). Behavioral of Using Technology Affecting the Happiness Levels of the Elderly. Doctor’s Degree, Sripatum University. [in Thai]

Sombatpanish, P. (2004). Advertising in the decade of 2000-2010: a study of media effect on advertising patterns. Thesis, Doctor of Philosophy, Mass communication, Faculty of Journalism and Mass Communication, Thammasat University. [in Thai]

Thinwilaisakul, C. (2011). Folk Media and Identity Creating of Salaya Community (Research Report). Bangkok: Suan Sunandha Rajabhat University. [in Thai]

Thumbsupteam. (2013). Watch seniors and boomers internet usage are interesting same teenage. Retrieved December 15, 2017, from
usage/ [in Thai]

Tirakoat, S. (2018). Internet usage behaviors, literacy, and attitude towards utilization of wellness content on the internet among Thai elderly. Journal of Nursing and Health Care, 36(1), 72-80. [in Thai]

World Health Organization. (2002). What is Healthy Ageing? Retrieved July 3, 2015, from