USING AHP TO QUANTIFY DECISION FACTORS FOR SELECTING A FOOD DELIVERY SERVICE PROVIDER
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Abstract
The life pattern of people in modern society has changed due to the advancement in information and telecommunication technology. Wide use of mobile internet and applications is one of the major drivers for online food order and delivery service industry. This research investigates the decision factors affecting the selection of food delivery service providers by using analytical hierarchy process. It has been founded that availability of service providers, accuracy of order, innovation of services, and service people’s attitude are the key influential decision factors. It is recommended that food delivery service providers should not only maintain the key service performance standards but also implement more innovative services. Example of innovative tool in delivery service is also suggested.
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