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The aims of this research are to 1) study the level of teachers’ and educational personnel’s perception on school image, 2) study the level of teachers’ and educational personnel’s organizational loyalty, and 3) analyze influences of school image on organizational loyalty of teachers and educational personnel. Data was collected from a questionnaire answered by 348 teachers and educational personnel who attended workshop sessions run by the researcher. Statistics used to analyze the data were the mean, standard deviation, and multiple regression analysis. The findings show that 1) the level of teachers’ and educational personnel’s perception on school image was high; 2) the level of teachers’ and educational personnel’s organizational loyalty was high; and 3) the school image factor that has the highest influence on organizational loyalty of teachers and educational personnel was the performance, followed by imagery and verbal identity respectively; while visual identity had no effect on organizational loyalty.
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