A STUDY OF REPURCHASING IN WORKSHOP INFLUENCING ALUMNI AND CURRENT STUDENTS AT THE GRADUATE SCHOOL OF COMMERCE

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Wipawee Sriwongsook
Suchonnee Metheeyothin

Abstract

The purposes of this study were to study the repurchasing of alumni and current students regarding seminar and workshop at the graduate school of commerce, and to analyze opportunities in expanding qualified curriculum in public setting. The study was conducted by questionnaire distributed to the sample group consisting of 200 alumni and 200 current students. There were also interviews conducted to the total of five executives from state enterprises and private sectors. The questionnaire included Rating scale, Validity, and Reliability. The data analysis of this study was Frequency, Percentage, Mean, Standard Deviation, One-way ANOVA F-test, and Multiple Regression Analysis.


The results of this study showed that 1) most respondents were female, aged 26-30 years, having Master’s Degree, working in a private sector, and earned 20,001-40,000 baht per month 2) The price of workshop was between 25,000-50,000 baht. The workshop lasted more than 184 hours in total. The duration was weekly basis: Saturday and Sunday from 9 am to 4 pm. The most preferable facility was supplementary handouts. The mostly needed promotion was 10% discount to the alumni. 3) The service quality factor showed that tangibility of service was highly required. Considering each aspect, the researcher found that the respondents ranked readiness of workshop rooms the first, and then they ranked facilities and resources and innovative and modern technology, respectively. It was concluded that service quality which had an influence on the repurchasing of customers expecting to rejoin the workshop consisted of responsiveness to customer’s needs, caring, and reliability.

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Sriwongsook, W., & Metheeyothin, S. (2020). A STUDY OF REPURCHASING IN WORKSHOP INFLUENCING ALUMNI AND CURRENT STUDENTS AT THE GRADUATE SCHOOL OF COMMERCE. Panyapiwat Journal, 12(1), 122-132. Retrieved from https://so05.tci-thaijo.org/index.php/pimjournal/article/view/241831
Section
Research Article

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