FACTORS AFFECTING BUSINESS PERFORMANCE OF ONE TAMBON ONE PRODUCT (OTOP) IN THE SOUTHERN GULF OF THAILAND PROVINCIAL CLUSTER: AN APPLICATION OF LOGISTIC REGRESSION ANALYSIS

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Chompunoot Duangjan
Pornnapa Kampetch
Wanpirom Neamnuan
Nitinat Chumdang
Preeyamon Yongyut
Pimchanok Songsangkeaw
Thapanida Janjamsri
Napaporn Pongthongmueng

Abstract

The purpose of this research was to investigate factors affecting the business performance result of One Tambon One Product (OTOP) business by using a questionnaire as a tool for collecting data from a sample group comprising 258 OTOP entrepreneurs from the Southern provincial cluster along the Gulf of Thailand coast. After that, the research data were analyzed with the use of logistic regression analysis. The findings showed that there were 3 factors affecting the OTOP business performance, namely, the production management factor, the leadership factor, and the labor management factor. The model of logistic regression analysis indicated that all variables were appropriate and consistent with the empirical data. The model also could predict the variation of OTOP business achievement by 67.50 percent; the correctness of the prediction on the opportunities of OTOP business performance being successful or unsuccessful was 89.50 percent; while the apparent error rate in grouping was 10.50 percent. Thus, the OTOP entrepreneurs in the Southern provincial cluster along the Gulf of Thailand coast should focus mainly on production management, leadership, and labor management.

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How to Cite
Duangjan, C., Kampetch, P., Neamnuan, W., Chumdang, N., Yongyut, P., Songsangkeaw, P., Janjamsri, T., & Pongthongmueng, N. (2021). FACTORS AFFECTING BUSINESS PERFORMANCE OF ONE TAMBON ONE PRODUCT (OTOP) IN THE SOUTHERN GULF OF THAILAND PROVINCIAL CLUSTER: AN APPLICATION OF LOGISTIC REGRESSION ANALYSIS. anyapiwat ournal, 13(2), 27-44. etrieved from https://so05.tci-thaijo.org/index.php/pimjournal/article/view/242400
Section
Research Article

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