Published: 2021-08-25

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Research Article

CONFIRMATORY FACTORS ANALYSIS OF MARKET STRATEGY TO NEW NORMAL AFTER THE ERA OF COVID-19

Rungroje Songsraboon

1-11

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GUIDELINES FOR CREATING COMPETITIVE ADVANTAGE FOR PROCESSED FOOD INDUSTRY CLUSTER

Oraphan Sittichai, Thanin Silcharu

12-26

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FACTORS AFFECTING BUSINESS PERFORMANCE OF ONE TAMBON ONE PRODUCT (OTOP) IN THE SOUTHERN GULF OF THAILAND PROVINCIAL CLUSTER: AN APPLICATION OF LOGISTIC REGRESSION ANALYSIS

Chompunoot Duangjan, Pornnapa Kampetch, Wanpirom Neamnuan, Nitinat Chumdang, Preeyamon Yongyut, Pimchanok Songsangkeaw, Thapanida Janjamsri, Napaporn Pongthongmueng

27-44

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DOES BRAND ATTITUDE MEDIATE THE EFFECTS OF PERCEIVED SERVICE QUALITY ON CUSTOMER LOYALTY? AN EMPIRICAL STUDY OF LOW-COST CARRIERS IN THAILAND

Nuchjarin Intalar, Somcane Yodpram

45-59

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DRIVING CUSTOMER SATISFACTION THROUGH SENSES, EXPERIENCE AND VALUES

Han Nay Nwe Zaw

60-76

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INFLUENCE OF FINANCIAL TECHNOLOGY AND KNOWLEDGE MANAGEMENT ON OPERATIONAL PERFORMANCE OF THAI COMMERCIAL BANKS

Dusit Jaksil, Irada Phorncharoen, Kritapa Saenchaiyathon3

77-91

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POTENTIAL DEVELOPMENT GUIDELINES AND ONLINE MARKETING PROMOTION FOR COMMUNITY-BASED ECOTOURISM ATTRACTIONS IN NAN PROVINCE

Ranee Esichaikul, Nontlachatara Viranuvatti, Rochaporn Chansawang, Orasa Tetiwat, Vatcharaporn Esichaikul

92-108

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CULTURAL COMMUNITY TOURISM MANAGEMENT STRATEGIES BASED ON THE CULTURAL CAPITAL OF THE THAIBERNG KHOKSALUNG HOMESTAY GROUP, PHATANANIKOM DISTRICT, LOPBURI PROVINCE

Panitsupa Thampramuan, Kasak Tekhanmag

109-128

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A DEVELOPMENT OF RECREATION ACTIVITIES MANAGEMENT MODEL FOR COMMUNITY-BASED TOURISM IN THONBURI DISTRICT BANGKOK

Nuchara Sawangsuk

129-147

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UPSTREAM SUPPLY CHAIN MANAGEMENT OF AGRICULTURAL PRODUCTS IN PERI-URBAN AREA: CASE STUDY OF TUMBON NONG PHUENG, YANG NOENG AND SARAPHI, SARAPHI DISTRICT, CHIANG MAI PROVINCE

Pichai Liawruangrath, Chamroen Khuankaew, Janejira Thapinta

148-161

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STRATEGIES OF BRAND BUILDING AND COMMUNICATION FOR CONVENIENCE STORE BUSINESS: A CASE STUDY OF CP ALL PUBLIC COMPANY

Karn Chaonirattisai

162-176

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COMMUNICATION OF LOCAL FOOD CULTURE IN THE SOUTHERN BORDER OF THAILAND

Chineephen Malisuwan, Meena Radenahmad

177-189

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CURRICULUM DEVELOPMENT OF TRAINING FOR TEACHERS IN THE ELDERLY LEARNING CENTER

Mingkwan Kongjareon

190-206

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THE MANAGEMENT OF ADMINISTRATOR’S CONFLICT AFFECTING ORGANIZATIONAL HEALTH OF SCHOOLS UNDER THE OFFICE OF CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA 1

Nattanika Keawsuta

207-220

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DISTRIBUTING THE RESPONSIBILITIES OF LEARNING OUTCOME STANDARDS TO THE SPECIFICCOURSES ACCORDING TO THE ENTREPRENEURS’ PERSPECTIVES OF CERTIFIED ACCOUNTING PRACTICE: A CASE STUDY OF BACHELOR’S DEGREE OF TECHNOLOGY IN ACCOUNTING PROGRAM (THE 2020 RE-MODIFIED VERSION) INSTITUTE OF VOCATIONAL EDUCATION NORTHERN (REGION 2) OFFICE OF VOCATIONAL EDUCATION COMMISSION

Potawan Teeyotragoon

221-235

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THE PROFESSIONAL CHARACTERISTICS ADMINISTRATOR AFFECTING TEACHER’S CORE COMPETENCY IN SCHOOL UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE 18, RAYONG PROVINCE

Kittipich Mungsook

236-250

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THE ACTION RESEARCH FOR PROMOTION THE INTERN EXPERIENCE’S STUDENT OF THAI LANGUAGE TEACHING IN THE METACOGNITIVE DEVELOPMENT OF STUDENTS STUDYING THAI LANGUAGE

Boonrawd Chotivachira

251-263

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FACTORS INFLUENCE ON THE FINANCIAL MANAGEMENT BEHAVIORAL AND BALANCE IN SCHOOL AND WORK LIFE OF FACULTY OF BUSINESS ADMINISTRATION STUDENTS, PRIVATE HIGHER EDUCATION INSTITUTION

Tanyavanun Lianyang

264-279

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CARE BEHAVIORS OF PRESCHOOL CHILDREN WITH DIGITAL MEDIA IN THE 21st CENTURY OF PARENTS IN THE EASTERN AREA

Meennapa Rukhiran, Paniti Netinant

280-292

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Academic Article

PARTICIPATORY ACTION RESEARCH: A POSSIBLE RESEARCH METHOD FOR DEVELOPING SUSTAINABLE TOURISM IN THAILAND

Nata Tubtimcharoon

293-309

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WHAT KNOWLEDGE IS: AN INTEGRATED PERSPECTIVE

Ao Chen

310-320

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THE SCENARIO OF TEACHERS AFTER THE COVID-19 CRISIS

Wuttichai Phoodee, Chainarong Pianpailoon

321-330

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ROLES OF EDUCATIONAL TECHNOLOGY FOR LEARNING IN NEW NORMAL SITUATIONS

Watsatree Diteeyont, Ladda Yoosamran

331-339

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EDUCATIONAL ADMINISTRATORS AS A PILLAR TO SCHOOL SUCCESS IN NEW NORMAL SITUATIONS

Patcharin Sirisuk, Sawien Jenkwao

340-353

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REFORMING UNIVERSITY LEVEL ENGLISH EDUCATION IN THAILAND TO KEEP PACE WITH WORLD CHANGE

Nattawut Nakkaew

354-367

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