PARTICIPATORY ACTION RESEARCH: A POSSIBLE RESEARCH METHOD FOR DEVELOPING SUSTAINABLE TOURISM IN THAILAND

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Nata Tubtimcharoon

บทคัดย่อ

Thailand’s economy is primarily reliant on the service industry, which generates a large amount of income for the country, and tourism represents a key cluster of the service sector. The development of sustainable tourism requires cooperation over multiple sectors and, most importantly, the valorization of local community. In order to give rise to said valorization, stakeholders should be involved in the building of a shared local identity. Thus reinforcing a sense of belonging and creating a stronger community in which emigration rates decline and a sustainable tourist economy based on local identities is able to emerge. This
process can be implemented through the application of Participatory Action Research (PAR): a method of research that involves the engagement of a community to arrive at best practices in social contexts. The article, Participatory Action Research: A Possible Research Method for Developing Sustainable Tourism in Thailand, aims to explain the concepts, definitions, features and key characteristics of the PAR process, and apply this research methodology to sustainable tourism development in Thailand. Researchers, academics and agencies involved in tourism development can apply and adapt PAR methodology to specific contexts in order to develop local identities, build tourism communities and conserve tourism resources. The goal of the
development of community-based tourism is to strengthen local communities’ capacity to benefit from sustainable tourism.

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