FACTORS AND OBSTACLES OF PRIVATE AND PUBLIC SECTOR EMPLOYEES’ DECISION TO RESKILLING AND UP SKILLING ON DIGITAL SKILLS IN BANGKOK AND METROPOLITAN AREA
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This research studies the factors encouraging employees and obstacles to acquire digital skills in responding to digital transformation in public and private organizations in Bangkok and Metropolitan area. A survey questionnaire was distributed using non-probability and purposive sampling methods. About 425 valid data samples were collected back from June 2020 to March 2021. The binary logistics regression was employed to analyze the factors affecting the development of digital skills.
The findings show that megatrend, the rapid change of digital disruption, career advancement, job promotion, and job security are the factors significantly affect the digital skills development. The main obstacles are a lack of financial support and no clear supporting policy from the companies. Apart from common digital skills for routine work, they mainly focus on developing big data analysis, programming, web and app development, and automation skills. Most of the respondents develop their skills by self-study through online channel, on the job training, and attending training organized by private sector with financial support from their companies.
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”
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