Published: 2022-08-15

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Research Article

TAIWAN’S COMPETITIVE IDENTITY IN SOUTHEAST ASIA

Suwannarat Meesomboonpoonsuk

1-15

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CONSUMERS PURSUING A SENSE OF SOCIAL PRESENCE: EMOTIONAL ENGAGEMENT OR FUNCTIONAL ENGAGEMENT

Chenicha Praphruetmon

16-31

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BEHAVIORAL DETERMINANTS ON ACCEPTANCE OF THAI E-MARKETPLACE

Jutha Juthasilaparutt, Sunida Piriyapada

32-43

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STRATEGIES OF INCREASING COMPETITIVE CAPABILITY FOR THAI ONLINE BUSINESS ENTREPRENEURS IN THE LIVE COMMERCE MODEL

Tirasan Sahatsapas

44-56

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RELATIONSHIP BETWEEN LIQUIDITY AND PROFITABILITY OF HOTEL BUSINESSES LISTED IN THE STOCK EXCHANGE OF THAILAND

Supachet Chansarn, Thanyakorn Chansarn

57-73

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THE CAUSAL FACTORS OF THE SATISFACTION WITH THE ELECTRONIC SYSTEM OF ROOM RESERVATION THROUGH ONLINE BOOKING BUSINESS AGENCIES IN THAILAND

Mallika Thamnarong, Vichit Uon

74-89

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APPLICATION OF THE INFORMATION TECHNOLOGY IN AUTOMOTIVE INDUSTRY IN THE EASTERN REGION OF THAILAND

Nipapan Ananpalasak

90-103

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SELECTING AND PRIORITIZING SUPPLY CHAIN RISK FACTORS IN THAI TUNA INDUSTRY UNDER FUZZY ENVIRONMENT

Sirima Srisawad, Detcharat Sumrit

104-117

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COMMUNITY ENTERPRISE PROMOTION TO ESTABLISH WAT RAI KHING RIVERSIDE MARKET FOR TOURISM AND SUSTAINABLE COMMUNITY ECONOMY IN NAKHON PATHOM PROVINCE

Ubol Wuthipornsopon, Phrapalad Prapoj Yusamran, Natcha Natthahotphakhin, Piyawan Homchan

118-132

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DEVELOPMENT OF THE HANDBOOK FOR AGRICULTURAL STUDY CENTER BASED ON NEW THEORY OF MR. SAMRONG TAENGPLUB

Nualpen Puangpunsi, Pitchaya Tiyarattanachai

133-146

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THE ON-GOING EVALUATION OF OIL PALM PRODUCTION: A CASE STUDY OF LAOR GARDEN CO., LTD., TAK PROVINCE

Monruedee Chantharat, Montri Congtrakultien

147-160

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COMMUNITY POWER, PARTICIPATION, SUFFICIENCY AND WAY OF LIFE OF FARMERS IN THE IMPACTED AREA OF RICE AND SALT FIELDS

Phusit Phukamchanoad

161-175

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MARKETING MIX FACTORS (7Ps) INFLUENCING DECISION TO USE SMOKING CESSATION COUNSELING SERVICE VIA DRUGSTORES IN BANGKOK METROPOLIS

Phawasutthi Tritrong, Palida Srisornkompon

176-192

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SOCIAL INNOVATION FOR TAKING CARE OF AUTISTIC PEOPLE IN THAILAND

Pentipa Jaemjankasem, Chatwarun Angasinha

193-205

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THE OPINIONS OF HETEROSEXUAL EMPLOYEES IN PRIVATE SECTOR AND HETEROSEXUAL OFFICIALS IN BANGKOK METROPOLITAN AREA IN SUPPORTING THE LEGAL RIGHT OF THEIR GENDER DIVERSITY COLLEAGUES TO REGISTER THEIR MARRIAGE ACCORDING TO THE CIVIL PARTNERSHIP BILL

Prajuk Pratitas

206-217

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THE CULTURAL PRODUCTS DEVELOPMENT UNDER THE CREATIVE ECONOMY CONCEPT IN CHIANG RAI OLD TOWN AREA, MUEANG DISTRICT, CHIANG RAI PROVINCE

Nakarin Namajaidee

218-231

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DEVELOPMENT OF A PARTNERSHIP MANAGEMENT MODEL AMONG THE SCHOOL, FAMILY, AND COMMUNITY IN ACCORDANCE WITH THE OVERLAPPING SPHERES OF INFLUENCE THEORY IN SECONDARY SCHOOLS UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSION

Daosawan Wongsena, Wisut Wichitputchraporn, Achara Niyamabha, Sanan Prachongchit

232-244

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THE SUCCESS FACTORS AND OUTCOMES OF THE PROFESSIONAL LEARNING COMMUNITY TYPE OF PROFESSIONAL TEACHERS AND EDUCATIONAL PERSONNEL DEVELOPMENT OF THE TEACHERS’ COUNCIL OF THAILAND

Angwara Wongrugsa, Parinya Meesuk, Thipwimon Wangkaewhiran

245-258

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FACTORS AND OBSTACLES OF PRIVATE AND PUBLIC SECTOR EMPLOYEES’ DECISION TO RESKILLING AND UP SKILLING ON DIGITAL SKILLS IN BANGKOK AND METROPOLITAN AREA

Nuchjarin Intalar, Tai Duc Pham

259-276

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INFLUENCE OF ACADEMIC STRESS ON ACADEMIC PERFORMANCE AND LEARNING ENGAGEMENT AMONG UNDERGRADUATE STUDENTS WITH PSYCHOLOGICAL CAPITAL AS A MEDIATOR

Tassanee Homklin, Araya Pontanya, Chaiyun Sakulsriprasert

277-292

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THE GUIELINES FOR DEVELOPMENT OF 21ST CENTURY SKILLS OF STUDENTS IN THE COMPUTER EDUCATION PROGRAM, FACULTY OF EDUCATION, RAJANAGARINDRA RAJABHAT UNIVERSITY

Saifon Sekkhunthod

293-308

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TERTIARY STUDENT INTENTION TO USE BLOCKCHAIN-BASED ACADEMIC RECORDS: A CASE STUDY OF UBON RATCHATHANI PROVINCE, THAILAND

Charnsak Srisawatsakul, Waransanang Boontarig

309-325

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Academic Article

BUILDING MANAGEMENT COMPETENCIES OF A MODERN AGRICULTURAL ENTREPRENEUR

Nattaphat Apirungruengsakul, Viroj Jadesadalug, Jantana Sansook

326-343

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A SCOR-BASED SUPPLY CHAIN MANAGEMENT FOR SUSTAINING COMMUNITY-BASED ENTERPRISES IN THAILAND

Wirachchaya Chanpuypetch, Suratin Tunyaplin

344-358

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Review Article

A STUDY OF TASK-BASED CHINESE LANGUAGE TEACHING: A LITERATURE REVIEW

Nalintip Vipawatanakul

359-371

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