THE CULTURAL PRODUCTS DEVELOPMENT UNDER THE CREATIVE ECONOMY CONCEPT IN CHIANG RAI OLD TOWN AREA, MUEANG DISTRICT, CHIANG RAI PROVINCE
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Abstract
This research has the following objectives: (1) to study and evaluate the value of cultural resources in Chiang Rai Old Town area in order to design and develop cultural products and (2) to develop the creative cultural products with the use of cultural capital in Chiang Rai Old Town area that indicates the identity of Chiang Rai Old Town area. This study is a qualitative research by exploring the cultural resources, in-depth interviews with a group of 13 cultural resource owners and design scholars. The data are analyzed together with the data from the documents to find the cultural capital and guidelines for the cultural products development that show the identity of Chiang Rai Old Town.
The research results are (1) there are three types of important local cultural resources in the old town area: in the study field of Humanities, there are 17 festivals; in the study field of Arts and Crafts, there are two types of arts and crafts, i.e. Chiang Rai city planning and the commercial buildings; in the study field of Home Economics, there is the Hakka food wisdom and (2) regarding the cultural products development that indicates the identity of Chiang Rai Old Town area, the Xi Piao commercial shop building has been selected to be the inspiration for the design of two products; (1) a packaging bag that is designed using color and the font style of letters that appear on the shop’s nameplate; and (2) a packaging box that is designed after the shape of the Xi Piao commercial shop building which is the first two-story wooden building in Chiang Rai Old Town area and it is among the few buildings that remain in Chiang Rai Old Town area today.
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