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Nipapan Ananpalasak


This article is aimed at studying the application of logistics and supply chain information technology in the automotive industry in the Eastern Region of Thailand and analyzing guidelines for corporate information technology development to support the connection and exchange of data in the organization. This is a qualitative research. Research data were obtained from studying the documents and conducting semi-structured interviews with the people involved with the development or management work for application of the corporate information technology. According to the research result, it was found that the workplaces had emphasized the application of information technology at an operational level aiming at automatic operation of works and had emphasized the use of technologies for monitoring and control of parts or products but still lacked the connection of data between departments within the company; whereas, at present, the application of information technology which was modern and prepared for development at the utmost efficiency but the personnel still lacked skills for utilization of information technology to increase the operational potentials of the company. In this research, guidelines for application of information technology have been proposed for connection of correct and up-to-date corporate information.


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