COMMUNICATION OF LOCAL FOOD CULTURE IN THE SOUTHERN BORDER OF THAILAND

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Chineephen Malisuwan
Meena Radenahmad

Abstract

This study aimed to study the communication of local cuisine culture in the southern border provinces of Thailand. It was a qualitative research. The key research informants for focus group discussion totaling 30 persons consisted of 10 cuisine experts, scholars, nutritionists, chefs, and food entrepreneurs from Narathiwat province, 10 cuisine experts, scholars, nutritionists, chefs, and food entrepreneurs from Pattani province, and 10 cuisine experts, scholars, nutritionists, chefs, and food entrepreneurs from Yala province, all of whom were purposively selected. Also, 15 key research informants were taken for the in-depth interview, all of whom were also purposively selected. The employed research instruments were a focus group discussion form and a semi-structured interview form. The research data were analyzed with descriptive content analysis.


As for the research findings, this study reveals that the communication of local cuisine culture in the southern border provinces of Thailand is accomplished by experts, scholars, relatives, or family members, as personal media for knowledge transfer of local wisdom in relation to local plants, choices of raw materials, traditions, appropriate cuisines for seasons, techniques, cooking methods, and use of local ingredients for creation of new menus. This wisdom is transmitted under the geographical communication to the next generations, who may be disciples, children, and grandchildren for the purpose of promoting the quality of life and social ethics, the development of the life quality of the community, the participatory development of local cuisines, social awareness, and the importance of local cuisines to individual health.

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How to Cite
Malisuwan, C., & Radenahmad, M. (2021). COMMUNICATION OF LOCAL FOOD CULTURE IN THE SOUTHERN BORDER OF THAILAND. anyapiwat ournal, 13(2), 177-189. etrieved from https://so05.tci-thaijo.org/index.php/pimjournal/article/view/251134
Section
Research Article

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