THE RELATIONSHIPS OF MOTIVATION FACTORS AND TECHNOLOGY USERS’ ACCEPTANCE WITH ONLINE LEARNING EFFICIENCY DURING THE COVID-19 PANDEMIC SITUATION
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This paper aims to examine the relationships of personal factors, motivation factors, perceived ease of use, and perceived usefulness with online learning efficiency during the COVID-19 pandemic situation. Firstly, an online questionnaire was used to collect data from the research sample consisting of 176 students obtained by using simple random sampling technique. The contents of the online questionnaires were to ascertain the influences of individual parameters such as gender, college years, and online learning equipment required for online education. Secondly, the data was analyzed with the use of descriptive statistics (frequency distribution, percentage, mean, and standard deviation). Then inferential statistics, namely, the t-test and F-test (one-way ANOVA) were used to determine group differences. Finally, Pearson correlation and stepwise multiple regression analysis were used to examine the relationships between variables to ascertain the factors affecting online learning performance. As a result, the perceived ease-of-use, responsibility, and benefit can predict online learning efficiency with the significance level of 0.05. The most predictable variables, in order, were the perceived ease-of-use (0.505), responsibility (0.244), and benefit (0.149), with a combined predictive power of 81.70%. Nevertheless, personal characteristics were shown to have little effect on online learning.
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“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”
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