Vol. 14 No. 3 (2022): September-December

FACTORS INFLUENCING THE DETERMINATION OF THE PROBABILITY OF BORROWING FROM THE VILLAGE AND URBAN COMMUNITY FUND

Vijitsri Sanguanwongse

1-13

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THE IMPACTS OF OFF-BALANCE SHEET BUSINESS AND BANK RISK ON COMMERCIAL BANK PERFORMANCE: AN EMPIRICAL TEST OF CHINA’S A-SHARE LISTED COMMERCIAL BANKS

Muling Liu

14-25

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DIRECTION OF FOOD TOURISM IN HAT YAI AFTER THE COVID-19 CRISIS TO CREATE ADDED VALUE

Patcharin Bunnoon, Tachaya Sangkakool, Satinee Wattanakit, Piyaporn Thurakitijamnong, Nuntachai Chusilp

26-40

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THE DEVELOPMENT OF SPA TOURISM STRATEGIES TO BE THE QUALIFIED WELLNESS TOURISM DESTINATION IN THE CORONA VIRUS-2019 PANDEMIC SITUATION

Kulwadee Abhicharttibutra, Wipada Kunnaviktikul, Petsunee Thungjaroenkul, Orn-anong Wichaikhum, Apiradee Nantsupawat , Siriluck Vadtanapong

41-58

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CAUSAL FACTORS OF DESTINATION TOURISM MANAGEMENT AFFECTING BUSINESS RESULTS

Rungnapa Kampaya, Uthairat Muangsan

59-73

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AN ANALYSIS OF INAPPROPRIATE BEHAVIORS AS PERCEIVED BY THE THAI HOSTS AND THE CHINESE TOURISTS

Lertporn Parasakul

74-88

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KNOWLEDGE MANAGEMENT OF LOCAL WISDOM: CLOTH WEAVING OF SURAT THANI PROVINCE

Ninthana Iamsaard, Jutharat Tharathis, Preawpan Parnnuch

89-105

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THE MEASUREMENT MODEL OF HEALTHCARE SUPPLY CHAIN EFFICIENCY BY STRUCTURAL EQUATION MODELING TECHNIQUE

Panya Sumranhun, Chitpong Ayasanond

106-120

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LOGISTICS CAPABILITY, LOGISTICS MANAGEMENT STRATEGIES, AND LOGISTICS EFFICIENCY AFFECTING LOGISTICS PERFORMANCE OF AUTO PARTS INDUSTRY OF THAILAND

Nutchaphuk Sathitthum, Saweeya Prathanadi Chatviwattanakarn, Siriporn Loetyingyot

121-136

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INVENTORY IMPROVEMENT BY USING CLASSIFICATION ANALYSIS AND ORDER QUANTITY MODEL BASED ON DEMAND CHARACTERISTICS: A CASE STUDY OF ELECTRONIC APPLIANCES MANUFACTURING

Sasithorn Thongprapai, Detcharat Sumrit

137-151

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THE ANALYSIS OF DIFFERENTIATED INSTRUCTIONAL SUPERVISION MODELS INFLUENCING THE CURRICULUM STANDARD SUCCESS OF INTERNATIONAL SCHOOLS ADOPTING THE INTERNATIONAL BACCALAUREATE DIPLOMA PROGRAMME IN THAILAND

Nattira Nuntasirirat, Buntarika Bulpakdi, Jurairat Sudrung

152-165

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A CAUSAL MODEL OF ORGANIZATIONAL STRUCTURE, LEADERSHIP OF THE SCHOOL ADMINISTRATORS WITH ORGANIZATIONAL CLIMATE, AND EFFECTIVE TEAM AS MEDIATORS, AFFECTING INNOVATION SCHOOLS FOR LARGE-SIZED SECONDARY SCHOOLS UNDER THE OFFICE OF THE BASIC EDUCATION COMMISSION

Panthakarn Dung-nga, Wisut Wichitputchraporn, Achara Niyamabha

166-177

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DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATORS AFFECTING TEACHER PERFORMANCE EFFECTIVENESS IN ELEMENTARY SCHOOL UNDER THE OFFICE OF CHAIYAPHUM PRIMARY EDUCATION SERVICE AREA 2

Napatsarun Suksena, Parnpitcha Kanjug, Saowanee Sirisooksilp

178-191

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THE IMPLEMENTATION OF QUALITY COACH IN TEACHER SCHOOL QUALITY PROGRAM

Patcharapa Tantichuwet

192-205

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DEVELOPMENT OF LEARNERS’ ACHIEVEMENT BY USING RESEARCH-BASED PROCESS FOR INSTRUCTIONAL MANAGEMENT IN INDUSTRIAL COURSES UNDER THE OFFICE OF THE VOCATIONAL EDUCATION COMMISSION

Patcharin Chaloeikai, Akkarat Poolkrajang, Rinradee Prammanee

206-219

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THE RELATIONSHIPS OF MOTIVATION FACTORS AND TECHNOLOGY USERS’ ACCEPTANCE WITH ONLINE LEARNING EFFICIENCY DURING THE COVID-19 PANDEMIC SITUATION

Wachiranun Pum

220-231

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THE DEVELOPMENT OF THE TRAINING COURSE MODEL THROUGH PROFESSIONAL LEARNING COMMUNITY TO PROMOTE ACTIVE LEARNING FOR EARLY CHILDHOOD TEACHERS

Wilaiwan Klintavorn, Siriporn Wongtakom

232-247

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PARENTAL NEEDS FOR EXTRACURRICULAR ACTIVITIES OF ALPHA GENERATION STUDENTS: A PRIVATE SCHOOL IN THE ECONOMIC HUB OF LOWER SOUTHERN THAILAND

Anutsara Suwanwong, Woralak Chookamnerd

248-261

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A SYNTHESIS OF RESEARCH STUDIES ON CHILDREN AND YOUTH IN THAILAND

Somporn Gomaratut, Arunya Tuicompee, Siriporn Sajjanand

262-275

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STUDY OF RISK GROUPS AND PROTECTIVE FACTORS OF SMARTPHONE ADDICTION BEHAVIORS OF UNDERGRADUATE STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTES IN BANGKOK AND SURROUNDING AREA

Patchrapa Intaprot

276-292

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Corporate Social Responsibility and Business Sustainability: The Case Study of True Corporation Plc.

Urairat Apiwatanakul, Urairat Apiwatanakul

293-306

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THE EFFECTIVENESS OF GOOGLE SEARCH ADS, FACEBOOK ADS, AND GOOGLE DISPLAY NETWORK ON PERSONAL ACCIDENT INSURANCE SALES ON ONLINE CHANNELS: THE CASE STUDY OF OCEAN LIFE INSURANCE

Cholladda Jearateerawit, Patama Satawedin

307-322

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THE DEVELOPMENT OF PUBLIC RELATIONS MEDIA TO RAISE AWARENESS THROUGH A PARTICIPATORY ACTION RESEARCH PROCESS: NONG KHAI MODEL PROJECT

Sup Amornpinyo

323-337

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Research Article