EXPLORING TECHNOLOGY ACCEPTANCE OF OCEAN NETWORK EXPRESS WEBSITE BY LOGISTICS EMPLOYEES IN BANGKOK

บทคัดย่อ

The use of the Ocean Network Express website by logistics department employees is a crucial research topic that can explain the success or failure of any transportation application. This study employs a substantial body of literature on a modified version of the Technological Acceptance Model (TAM) as its theoretical foundation. As a result, the goal of this study is to gain a better understanding of the factors that affect the user’s intention to utilize the Ocean Network Express website.

The proposed research model consists of TAM and three external factors which were chosen after a review of the literature. This is a quantitative study in which the data is collected and analyzed statistically by a Partial Least Square regression (PLS). Google Form was used to conduct an online survey of 400 Bangkok based logistics workers who have used the Ocean Network Express website in the past. The effects of TAM characteristics and external factors (such as trust, innovativeness, and work relevance) on intention to use were investigated. Trust, innovativeness, and job relevance all had statistically significant effects on perceived ease of use and usefulness at p >.05. Furthermore, the perceived ease of use and perceived usefulness of the company’s website directly predicted the intention to use. According to the current findings, the original TAM strategy should be updated to provide better insights into how to boost employee adoption and use of the website.

When designing any transportation application, the web developer should prioritize perceived ease of use and user satisfaction to ensure its effectiveness and utility for consumers. These findings can also assist logistics companies and entrepreneurs in successfully integrating technology into their operations.