ENHANCING EXPORT SUCCESS OF THAI SMALL-MEDIUM LIVESTOCK ENTERPRISES: A COMPREHENSIVE ANALYSIS OF STRATEGIES AND FACTORS
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This study examined the factors influencing the export efficiency of Thai small and medium-sized livestock enterprises. A mixed-methods approach was employed, combining quantitative and qualitative data. The quantitative research component involved surveying a sample of 343 experienced and interested small and medium-sized livestock entrepreneurs in Thailand. Using structural equation modeling analysis, the study found that resource availability and industry networks and collaborations positively influenced export success indirectly through organizational capabilities. However, government support and policies had no indirect impact on export success through market knowledge and research. The qualitative research component involved semi-structured interviews with 10 livestock product exporters and 10 staff members from the livestock office responsible for enforcing export standards. Thematic analysis of the qualitative data identified additional factors affecting export success, including effective supply chain management, financial management abilities, and market intelligence and adaptability. The study’s findings suggest that relevant agencies should enhance support by providing increased advisory services and academic education to export business entrepreneurs, considering their prioritization of product quality improvement rather than government policies and market research. These recommendations aim to assist in improving the export performance of Thai small and medium-sized livestock enterprises.
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“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”
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