Published: 2024-04-25

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Research Article

THE DEVELOPMENT STRATEGIES OF CUSTOMERS SERVICE QUALITY UNDER DIGITAL TRANSFORMATION IN THE NEW NORMAL SITUATION OF NATIONAL TELECOM PUBLIC COMPANY LIMITED IN THE UPPER NORTHEAST REGION 2

Kunlawat Fongchai, Bussagorn Suksan, Krittikar Sanphosh, Supagrit Pitiphat

1-16

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GUIDELINES FOR ESTABLISHING THE HOMESTAY ACCOMMODATIONS IN BANG PHLI DISTRICT, SAMUT PRAKAN PROVINCE

Anuchit Jantararotai

17-33

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FACTORS AFFECTING THE READINESS OF HERBAL SUPPLY CHAINS MANAGEMENT COMMUNITY ENTERPRISES

Nitiphol Thararoop, Natthavadee Limledjalearnvanit

34-48

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THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP, STRATEGIC INNOVATIONMANAGEMENT AFFECTING BUSINESS PERFORMANCE: A CASE STUDY OF SMALL AND MEDIUM CERAMIC PRODUCTION BUSINESSES IN LAMPANG PROVINCE

Jaturapat Wongsirisathaporn

49-61

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CAUSAL FACTORS AFFECTING THE INTENTION TO USE MOBILE BANKING FOR FINANCIAL TRANSACTIONS OF THAI CITIZENS

Petcharut Suthitep, Suthasinee Phochathan, Somsak Jintawattanagul

62-80

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FACTORS INFLUENCING CONSUMERS’ DECISION-MAKING ON ELECTRIC VEHICLE PURCHASES IN KAMPHAENG PHET PROVINCE

Panissra Charutwinyo, Wilaiporn Pongoi, Nantharat Chamjaidee

81-93

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ENHANCING EXPORT SUCCESS OF THAI SMALL-MEDIUM LIVESTOCK ENTERPRISES: A COMPREHENSIVE ANALYSIS OF STRATEGIES AND FACTORS

Chanidapa Deesukanan, Kittisak Srepirote

94-113

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INNOVATIVE LEADERSHIP MODEL OF RESTAURANT ENTREPRENEURS

Chutamas Peeraphatchara, Chanicha Prajugjit, Patcharanun Youngworawichian

114-127

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ANALYTIC HIERACHY PROCESS OF 7’S INDEX IN DIGITAL INNOVATION MARKETING OF LEADING TECHNOLOGY ORGANIZATIONS INTO THE METAVERSE

Prin Laksitamas, Suthep Duangchinda

128-144

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THE IMPACT OF AYAYI CGI INFLUENCERS’ CHARACTERISTICS ON CONSUMER PURCHASE INTENTIONS AND BRAND EQUITY: THE MEDIATING ROLE OF BRAND EQUITY AND MODERATING ROLE OF BRAND-ENDORSER CONGRUENCY

Saranchana Atipanya, Peihong Li

145-164

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INFLUENCES OF BEING MEMBERS OF SOCIAL MEDIA BASED BRAND COMMUNITY ON BRAND KNOWLEDGE THROUGH INTEGRATED BRAND COMMUNITY

Thongchai Srivardhana

165 -179

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THE INFLUENCE OF PSYCHOLOGICAL AND SOCIAL FACTORS ON THE PURCHASE DECISIONS OF BAKED BAKERY PRODUCTS AMONG WORKING-AGE INDIVIDUALS (AGED 25 TO 54) IN SUPERMARKETS IN THE BANGKOK METROPOLITAN REGION

Kunnika Arramay, Tanya Supornpraditchai, Sittikorn Khamrod

180-195

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FACTORS INFLUENCING A DECISION MADE FOR SUSTAINABLE USE OF HIGH-SPEED FIBER OPTIC INTERNET SERVICES BY SERVICE PROVIDERS IN THAILAND

Panika Rodmuang, Jurairat Phuttharak, Nipat Powijit

196-212

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THE DEVELOPMENT OF TRAINING COURSE TO ENHANCE HIGHER-ORDER THINKING SKILLS FOR TEACHER STUDENTS IN CHANDRAKASEM RAJABHAT UNIVERSITY

Arpaporn Singharaj

213-226

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DEVELOPMENT OF A WIKI-BASED LEARNING MODEL USING A KNOWLEDGE MANAGEMENT PROCESS TO PROMOTE ACTIVE LEARNING MANAGEMENT SKILLS OF STUDENT TEACHERS

Nattapong Tomun

227-241

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A STUDY OF CHINESE SPEAKING SKILL OF STUDENTS STUDYING CHINESE AS A GENERAL EDUCATION COURSE AT HIGHER EDUCATION INSTITUTIONS IN CENTRAL THAILAND

Pannika Chavanatnusorn

242-257

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ECONOMIC STORYTELLING TO CREATE PERSONAL BRAND IDENTITY THROUGH TIKTOK

Kanyika Shaw, Masiri Klomkaew, Thanawit Jianwijit

258-275

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A DEVELOPMENT OF BLENDED LEANRING MANAGEMENT SCIENCE MODEL BASED ON TECHNOLOGICAL PEDAGOGICAL CONTENT KNOWLEDGE (TPACK) THEORY TO PROMOTE ENGLISH COMMUNICATION ABILITIES OF UNDERGRADUATE STUDENTS IN PRIVATE EDUCATIONAL INSTITUTIONS

Sirinya Pipatsrisawat

276-291

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Academic Article

EXCEEDING CUSTOMER EXPECTATIONS IN THE SERVICE BUSINESS

Pitchaya Tiyarattanachai, Tanaporn Phurinan

292-304

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APPLICATION OF IDEF0 FLOW CHART IN REVERSE LOGISTICS FOR SUPPLY CHAIN MANAGEMENT

Warrasade Udomsin

305-318

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