RECEIVING THE RISK AND THE TRUSTWORTHINESS RELATIONSHIP ON THE LIFESTYLE OF X-GENERATION FINANCIAL CUSTOMERS IN CORE CENTRAL BUSINESS DISTRICT
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บทคัดย่อ
Technological advancements have transformed the financial lifestyles of Generation X. This study examines their risk perceptions and trust in adopting financial technology, the relationship between these factors, and their influences on financial technology usage decisions. As the sample group, 400 Generation X shoppers at department stores in Bangkok were the participants. Data were collected via questionnaires. Percentage, mean, Standard Deviation (S.D.), Pearson’s correlation, and logistic regression were used to analyze the data. The findings reveal that mobile/online payments are associated with the highest perceived risk and trust in electronic money services. Debit/Credit Cards and ATMs have the highest score in trust regarding honesty. Risk perception and trust in mobile/online payments and electronic money show a strong, positive linear relationship. Moreover, trust in honesty influences increased adoption of mobile/online payments and electronic money, while privacy risks are the key factors driving the use of Debit/Credit Cards and ATMs.
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อนุญาตภายใต้เงื่อนไข Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
“ข้าพเจ้าและผู้เขียนร่วม (ถ้ามี) ขอรับรองว่า บทความที่เสนอมานี้ยังไม่เคยได้รับการตีพิมพ์และไม่ได้อยู่ระหว่างกระบวนการพิจารณาลงตีพิมพ์ในวารสารหรือแหล่งเผยแพร่อื่นใด ข้าพเจ้าและผู้เขียนร่วมยอมรับหลักเกณฑ์การพิจารณาต้นฉบับ ทั้งยินยอมให้กองบรรณาธิการมีสิทธิ์พิจารณาและตรวจแก้ต้นฉบับได้ตามที่เห็นสมควร พร้อมนี้ขอมอบลิขสิทธิ์บทความที่ได้รับการตีพิมพ์ให้แก่สถาบันการจัดการปัญญาภิวัฒน์หากมีการฟ้องร้องเรื่องการละเมิดลิขสิทธิ์เกี่ยวกับภาพ กราฟ ข้อความส่วนใดส่วนหนึ่งและ/หรือข้อคิดเห็นที่ปรากฏในบทความข้าพเจ้าและผู้เขียนร่วมยินยอมรับผิดชอบแต่เพียงฝ่ายเดียว”
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