RECEIVING THE RISK AND THE TRUSTWORTHINESS RELATIONSHIP ON THE LIFESTYLE OF X-GENERATION FINANCIAL CUSTOMERS IN CORE CENTRAL BUSINESS DISTRICT
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Abstract
Technological advancements have transformed the financial lifestyles of Generation X. This study examines their risk perceptions and trust in adopting financial technology, the relationship between these factors, and their influences on financial technology usage decisions. As the sample group, 400 Generation X shoppers at department stores in Bangkok were the participants. Data were collected via questionnaires. Percentage, mean, Standard Deviation (S.D.), Pearson’s correlation, and logistic regression were used to analyze the data. The findings reveal that mobile/online payments are associated with the highest perceived risk and trust in electronic money services. Debit/Credit Cards and ATMs have the highest score in trust regarding honesty. Risk perception and trust in mobile/online payments and electronic money show a strong, positive linear relationship. Moreover, trust in honesty influences increased adoption of mobile/online payments and electronic money, while privacy risks are the key factors driving the use of Debit/Credit Cards and ATMs.
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