THE SECOND-ORDER CONFIRMATORY FACTOR ANALYSIS OF FACTORS DETERMINING DEMAND FOR ORGANIC PRODUCT
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Abstract
This research aimed to examine the goodness of fit of the model of factors affecting the demand for organic agricultural products with the empirical data. The research sample consisted of 400 consumers of organic agricultural products from Udon Thani, Nong Bua Lamphu, Loei, Nong Khai and Bueng Kan provinces, obtained by multi-stage sampling. The employed research instrument was a 5-level Likert scale questionnaire. The data was analyzed using second-order confirmatory factor analysis. The findings of this research showed that there were four factors affecting the demand of consumers, including the product, price, distribution of products, and marketing promotion. The model had goodness-of-fit with the empirical data which the value of = 80.50, df = 64, P-value = .079, /df = 1.258, GFI = .96, AGFI = .94, RMSEA = .029 and Standardized RMR = .035.
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