INTEGRATING TRUST INTO THE TECHNOLOGY ACCEPTANCE MODEL: THE CASE OF MOBILE BANKING ADOPTION IN MYANMAR
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Abstract
This study’s objective is to explore behavioral intention to adopt mobile banking in Myanmar via integrating trust into the technology acceptance model. Survey data was collected from 405 users of mobile banking service in Yangon, Myanmar. Structural equation modeling was employed for analyzing the data. The model fit result revealed that perceived ease of use, perceived usefulness, attitude, and trust positively influences mobile banking adoption. A result of this study could be guidelines for banks to attract the growing number of users in Myanmar.
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