วัฒนธรรมองค์การกับการสร้างสังคมสุจริต
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Abstract
This article entitled “Organizational Culture and the Creation of Integrity Society” has the objective to explain the cultivation of integrity in social organizations with the application
of organizational culture concept. The organizational culture concept comprises the 4 forms based on ancient Greek gods, namely, the club culture (Zeus), the role culture (Apollo), the task culture (Athena), and the existential culture (Dionysus). This four forms of organizational culture are linked with the 7 social organizations consisting of (1) the family, which can use
the club culture, while the family members must behave well and teach integrity within family; (2) the educational organizations, which can use the role culture and should be
managed with transparency and the application of professional ethics; (3) the religious organizations, which can use the role culture and should instill integrity with the application
of Dhamma principles, Dhamma discipline and with the leaders behaving as good models; (4) the community organizations, which can use the club culture and should use the social
capital with the community leaders being good models; (5) the small business organizations, which can use the club culture and should have the provision of knowledge with the acting as good examples; as for the medium and large business organizations, they can use the
role culture and should be managed with transparency, punishment, and provision of knowledge on integrity; as for work-based business organizations, they can use the task culture and there should be the cultivation of integrity, i.e. the provision of knowledge on integrity; as for specialized businesses such as private hospitals, architectural companies, and law frms, they can use the existential culture and should follow the professional code of ethics; (6) the
political organizations, which can use the role culture and should establish policies, strategies and plans related to integrity and create integrity consciousness, integrity rules and having leaders as good examples; and (7) the mass media organizations, which can use the existential culture and should follow the professional code of ethics.
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