THE APPLICATION OF SUPPLY CHAIN OPERATIONAL REFERENCE MODEL (SCOR Model) FOR LOGISTICS COST REDUCTION THE PROCESS OF RICE PLANTING JASMINE RICE STRAIN 105 (KHAO DAWK MALI 105) CASE STUDIES OF RICE FARMERS IN BAN KHENG CHIANG KHWAN DISTRICT ROI ET PROVINCE

Abstract

This research has the purpose to study the reduction of logistics cost in the cultivation process of Jasmine rice variety 105 by application of the Supply Chain Operational Reference Model (SCOR Model) as a tool for analyzing the structural cost determination process. In the logistics cost analysis, the researcher applied an activity-based cost system for analysis of case studies of rice farmers in Ban Khueng village, Chiang Khwan district, Roi Et province to propose a method for reducing the cultivation cost of Jasmine rice variety 105. The researcher collected data and interviewed the farmers who grew jasmine rice, and then applied the activity-based costing (ABC) system theory for cost analysis. The research found that the total unit cost was 6.68 baht per kg. The price of jasmine rice varieties 105 issued by the Office of Agricultural Economics in May 2017 was 9.80 baht per kg. The farmer would have a profit per unit of 3.12 baht per kilogram. Therefore, it is proposed that a way to reduce, if the farmers change their way of procurement activities from traveling by them to buy their goods to be the ordering their goods from the store by telephone, it will reduce the total unit cost to 6.64 baht per kg. and a way to reduce logistics costs in transport activities is by changing from a 4-wheel pickup
truck to a six-wheel medium-sized truck. This will reduce the total unit cost to 6.63 baht per kg.