PARTICIPATORY HEALTHCARE MEDIA DEVELOPMENT PROCESS FOR PAKAKAYOR IN HIGHLAND COMMUNITY

Abstract

This study employs an Action Research methodology with the objectives of assessing the specifc health media needs within a local context, collaboratively producing health media, and evaluating the deployment of these media in the highland Pakakayor community. The research involved 125 participants, including village health volunteers, health officers, community residents, public health scholars, and teachers. The study was conducted in three phases: First, encompassing pre-production activities, including a literature review, surveys, interviews with target groups, and network establishment to delineate the content scope and media formats. Second, covering production and post-production activities, such as the development of health media, scriptwriting, selection of community actors, filming, editing, and dubbing. Last, focusing on evaluating the dissemination of health media within the community. Four research instruments were employed: interviews with medical personnel for health media development, surveys on health media formats, focus group discussions, and evaluations of comprehension and engagement with the video clips. The findings indicated that the content was highly appropriate for educational objectives, with illustrations that effectively communicated knowledge and were well-organized to address local issues. The media quality was rated engaging, with visuals aligning excellently with the content. The actors, including medical personnel, village health volunteers, and residents, brought authenticity to the performances, resulting in a realistic and natural depiction of the local context.