EMPLOYER BRANDING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: THE MEDIATING ROLE OF WORKPLACE HAPPINESS
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Abstract
The purposes of this research were to study the influence of employer branding and organizational citizenship behavior, as well as the mediating role of workplace happiness. The sample consisted of 109 supporting staff members in Bangkok Christian College. Data was collected using a 5-point Likert scale questionnaire. Statistical methods used for data analysis included the frequency, percentage, mean, standard deviation, and simple regression analysis. The findings indicated that: 1) Employer branding had a positive influence on workplace happiness; 2) Employer branding positively influenced organizational citizenship behavior; 3) Workplace happiness positively affects organizational citizenship behavior; and 4) Workplace happiness partially mediates the relationship between employer branding and organizational citizenship behavior, demonstrating a positive influence.
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