APPLICATION OF BUSINESS MODEL CANVAS BUSINESS PLAN TO DEVELOP EMPLOYMENT INFORMATION SYSTEM FOR UEA-A-TORN COMMUNITY AND RECRUITMENT OF BUSINESS SECTOR IN NONTHABURI PROVINCE

Abstract

Due to businesses in Nonthaburi Province lack appropriate online job recruitment sources and people in the Uea-a-torn Community have relatively high expenses in traveling to apply for jobs, this research aims to: 1) create a Business Model Canvas business plan to manage information system on website in job applications of Uea-a-torn Community (Wat Ku 2) and job recruitment of business sector service in Nonthaburi Province; 2) apply a Business Model Canvas business plan to the information system on website for job applications of Uea-a-torn Community (Wat Ku 2) and job recruitment of business service sector in Nonthaburi Province; and 3) evaluate the application of a Business Model Canvas business plan to manage information system on website for job applications of Uea-a-torn Community (Wat Ku 2) and job recruitment of business service sector in Nonthaburi Province. The SWOT of Uea-a-torn Community (Wat Ku 2) was analyzed and the results were used to create strategies with TOWS Matrix. This resulted in a study of the website development guidelines for sourcing and hiring labor according to the work needs of Uea-a-torn Community (Wat Ku 2) and the labor needs of entrepreneurs in Nonthaburi Province. This resulted in the website https://jobwatku2.com/ and an analysis of the 5 Force Model, Ansoff’s Matrix, and Value Chain of information system on the job application website of Uea-a-torn Community (Wat Ku 2) and job recruitment of business service sectors in Nonthaburi Province. The results were used to create a Business Model Canvas of information system on the job application website of Uea-a-torn Community (Wat Ku 2) and job recruitment of the business sector services in Nonthaburi Province. Consequently, the following results have been obtained: 1) Business Model Canvas consisting of 9 activities, namely, 1.1) Customer Segments, 1.2) Value Propositions, 1.3) Channels, 1.4) Customer Relationships, 1.5) Revenue Streams, 1.6) Key Resources, 1.7) Key Activities, 1.8) Key partnerships, and 1.9) Cost Structure; 2) the BMC business plan was applied to the information system on the website for job applications in Uea-a-torn Community (Wat Ku 2) and job recruitment of the business sector services in Nonthaburi Province covering the 9 activities mentioned above; and 3) the results of the evaluation of the application of a Business Model Canvas revealed that it allowed people who used the website https://jobwatku2.com/ to have jobs and increase their income by 21.13%.