FACTORS CONTRIBUTING TO THE DAMAGE OF PACKAGING IN THE TRANSPORTATION OF BETTA FISH IN SOUTHERN THAILAND
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Abstract
This study aimed to identify and explain the factors associated with packaging damage during the transportation of Betta fish in Southern Thailand. Data were collected from October 2022 to March 2023, using a sample comprising 384 Betta fish distributors selected through multi-stage sampling. The data were analyzed using descriptive statistics and multivariable logistic regression analysis. The findings revealed that the prevalence of packaging damage during transportation was 24.22% (95% CI: 19.91-28.52). Six significant factors were identified: 1) the use of banana leaves or fresh foliage as inner packaging material, 2) the use of bicycles or motorcycles as transportation vehicles, 3) incorrect delivery locations that did not align with customer specifications, 4) delays in delivery times, 5) transportation during the months of May to January, and 6) water leakage during transit. All factors were statistically significant at the 0.05 level. The study concluded that approximately one in four packages sustained damage during the transportation of Betta fish in Southern Thailand. These findings provide valuable insights for Betta fish distributors and logistics companies. Recommendations include adopting standardized packaging materials that are resistant to moisture and capable of withstanding impact, as well as enhancing the efficiency of the transportation process. These improvements may involve optimizing delivery schedules and employing appropriate vehicles for transportation. The implementation of these measures can reduce the rate of packaging damage and increase the confidence of distributors in their operations.
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