FACTORS INFLUENCING SMEs’ READINESS FOR DIGITAL TRANSFORMATION IN OUDOMXAY PROVINCE, LAO PDR
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Abstract
This study investigates the factors influencing the readiness of Small and Medium Enterprises (SMEs) in Oudomxay Province, for the digital transformation. A structured questionnaire was used as a research tool to collect data from 250 SMEs selected through quota sampling across manufacturing, trade, and service sectors. The analysis employed both descriptive statistics and inferential techniques to assess internal and external readiness factors.
The results indicate that the internal organizational factors, particularly digital capability, operational processes, and leadership, play a critical role in shaping readiness. In contrast, customer experience exhibits a significant negative impact, while business models and government supports have limited influence. These findings highlight the need to strengthen digital competencies and internal resources within SMEs to improve their ability to adopt digital technologies. The study offers actionable insights for policymakers and development agencies to design targeted support strategies that promote sustainable digital transformation in regional economies.
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