Sustainable Tourism Development of Ban Dua Folkway, Nong Khai Province Under the Concept of 4.0 Tourism

Abstract

The purposes of this research study were: 1) to study tourism management in the Ban Duea community-based tourism in Nong Khai Province; 2) to conduct a SWOT Analysis and examine the factors affecting the development of community-based tourism management potential; and 3) to promote sustainable community-based tourism by presenting guidelines for improving and developing potential according to the Tourism 4.0 guidelines. This research employs a mixed-method approach, utilizing purposive sampling for the qualitative sample group, which includes government agencies and entrepreneurs in the local community, and employing accidental sampling for the quantitative sample group, consisting of 230 individuals from the area. The results have shown that: 1) the community possesses effective community management. Personnel from both the community and government agencies are actively engaged in the area's development. There is a clear division of administrative responsibilities, with committees appointed for each section to ensure sustainable and systematic management; 2) The community's natural beauty and curated attractions make it an appealing destination, offering ample facilities, affordable accommodations, diverse activities, and high-quality products and services. However, weaknesses remain in managing the potential to enhance the skills of community personnel; 3) Guidelines for developing community tourism under the Tourism 4.0 guidelines. This includes guidelines for developing potential skills in digital technology 4.0, creating information on the internet to promote tourism. Upgrading personnel skills in management and participation in sustainable tourism and promoting and services under marketing 4.0