A New Approach to Corporate Social Responsibility Management in Construction Contracting Businesses: From Traditional Frameworks to Sustainability and Innovation

Abstract

This research aimed to study: 1) the impact of corporate social responsibility (CSR) initiatives in the construction business on consumer confidence and understanding; and 2) the role of CSR in enhancing efficiency and long-term sustainability in construction contracting businesses. The qualitative research methodology was employed, with data were collected through in-depth interviews via smartphone and focus group discussions conducted through the LINE application. The sample consisted of 20 executives or key informants were divided into three groups: 1) executives from construction companies with sustainability policies (3 participants); 2) stakeholders such as community members, employees, and subcontractors involved in construction projects (7 participants); and 3) academics and government officials involved in sustainability-related policymaking in the construction sector (10 participants). The research instruments included semi-structured interviews, and data were analyzed through content interpretation. The findings revealed that: 1) emphasizing CSR enhances consumer trust and supports sustainable business growth by encouraging organizations to adapt their vision and business strategies to align with market demands; and 2) CSR fosters organizational efficiency by strengthening business value and consumer confidence, as well as by promoting results-oriented management and long-term strategic goals. Organizations that prioritize CSR gain a competitive advantage and achieve continuous development.