Key Success Factors Influencing the Competitive Advantage of Small and Medium Enterprises in Bangkok
Keywords:
key success factors, competitive advantage, small and medium enterprisesAbstract
This study aimed to examine and analyze the key success factors influencing the competitive advantage of Small and Medium Enterprises (SMEs) in Bangkok. Employing a quantitative research approach, data were collected via questionnaires from a sample of 400 entrepreneurs and operational employees of SMEs in Bangkok, selected through multi-stage sampling. Data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and inferential statistics, specifically Multiple Regression Analysis. The findings revealed that all four success factors innovation and creativity, entrepreneurial characteristics, management effectiveness, and strategic timing collectively explained 60.50% (R2= .605) of the variance in competitive advantage with statistical significance at the .05 level. Strategic timing demonstrated the strongest influence (β= .371), followed by management effectiveness (β= .205), entrepreneurial characteristics (β= .184), and innovation and creativity (β= .145), respectively.
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