Developing Participatory Media Campaigns to Prevent Drinking Alcohol in the Student Group Faculty of Management Science Udon Thani Rajabhat University

Abstract

The research on the development of participatory campaign media to prevent alcohol drinking among students of the Faculty of Management Science, Udon Thani Rajabhat University, aimed to: 1) create campaign media and prevent alcohol drinking among students of Udon Thani Rajabhat University; and 2) study the results of the perception of campaign media and prevention of alcohol drinking among students of Udon Thani Rajabhat University. The research results found that: 1) The developed campaign media to prevent alcohol drinking consisted of 2 stories: Take back alcohol, take back family, and stop drinking and run, using the production process according to the 3 P principle with participation, with advisors providing advice at every step of the production process; 2) The results of the perception of campaign media to prevent alcohol drinking, both stories showed that students were very satisfied with the campaign media to prevent alcohol drinking, with an average of 4.28.  As for the awareness of students, it was found to be at a high level when watching the campaign media to prevent alcohol drinking, with an average of 4.17.