Serial Mediation Effects of Organizational Creativity and Organizational Innovation in Organizational Learning to Business Survival of Food Businesses in Thailand
Keywords:
organizational learning, organizational creativity, organizational innovation, business survivalAbstract
The purpose of this research was to study the relationship between organizational learning, organizational creativity, organizational innovation and business survival. This is quantitative research, the model was analyzed using structural equation modeling (SEM), using data from 220 firms of food businesses in Thailand. The results indicate that the data explained the model very well where is business survival was driven by organizational learning, organizational creativity and organizational innovation. The findings could help entrepreneurs of food businesses in Thailand to understand the importance of organizational creativity and organizational innovation which directly influences business survival, and it enables organization to create new products and new services that become unique innovation for the business, enabling the business to achieve long-term success, leading to continued business survival.
References
Aaker, D. A., Kumar, V., & Day, G. S. (2001). Marketing research (7thed). John Wiley and Sons.
Alves, M. F. R., Galina, S. V. R., & Dobelin, S. (2018). Literature on Organizational Innovation: Past and Future. Innovation & Management Review, 15(1), 2-19.
Armstrong, J. S., & Overton, T. S. (1979). Estimating nonresponse bias in mail surveys. Journal of Marketing Research, 14(3), 396-402.
Bocken, N., Weissbrod, I., & Antikainen, M. (2021). Business Experimentation for Sustainability: Emerging Perspectives. Journal of Cleaner Production, 281, 124904.
Bonafe-Pontes, A., Couto, C., Kakinohana, R., Travain, M., Schimidt, L., & Pilati, R. (2021). COVID-19 as Infodemic: The Impact of Political Orientation and Ope-mindedness on the Discernment Making. Cambridge University Press, 16(6), 1575-1596.
Chiu, S. S., Pathak, S., Hoskisson, R. E., & Johnson, R. A. (2022). Managerial Commitment to the Status Quo and Corporate Divestiture: Can Power Motivate Openness to Change. The Leadership Quarterly, 33(3), 75-86.
Cohen, J. (1988). Statistical Power Analysis for the behavioral Science. New York University Academic Press.
Crossan, M., Vera, D., & Pathak, S. (2021). Organizational Learning. Strategic Management Journal, 24(4), 467-477.
Darvishmotevali, M., Altinay, L., & Koseoglu, M. A. (2020). The Link between Environmental Uncertainty, Organizational Agility, and Organizational Creativity in the Hotel Industry. International Journal of Hospitality Management, 87, 151-159.
Department of Industrial Promotion, Ministry of Industry. (2024). The Food Business in Thailand. https://www.dip.go.th.
Economic Base. (2024). Thai food has a bright future in the global market. https://www.thansettakij.com
Food Institute. (2024). Smart Center for the Food Industry. https://www.fic.nfi.or.th.
Fornell, C., & Larcher, D. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Ganguly, A., Talukdar, A., & Chatterjec, D. (2019). Evaluating the Role of Social Capital, Tacit Knowledge Sharing, Knowledge Quality and Reciprocity in Determining Innovation Capability or and Organization. Jorunal of Knowledge Management, 23(6), 1105-1135.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2013). A Primer on Partial Least Squares Structural Equation Model (PLS-SEM). SAGE.
Hayes, A. F. (2013). Introduction to Mediation, Moderation, and Conditional Process Analysis. University of Calgary Haskayne School of Business. Guilford Press.
Hernandez-Mogollon, J. M., Di-Clements, E., & Campon-Cerro, A. M. (2020). Culinary travel experiences, quality of life and loyalty. Spanish Journal of Marketing-ESIC, 24(3). 425-446.
Lin, P. K. (2022). Survival strategies of the sharing economy from the pandemic to a new normal: A dynamic capabilities approach. Managerial and Decision Economics, 48(2), 22-25.
Mikalef, P., & Gupta, M. (2021). Artificial Intelligence Capability: Conceptualization, Measurement Calibration, and Empirical Study on Its Impact on Organizational Creativity and Firm Performance. Information & Management, 58(3), 108-116.
Palabud, K. (2019). Risk Management Strategy Influencing on Organizational Survival: An Empirical Study of Community Enterprises in Loei province. Journal of Accountancy and Management, 11(4), 61-80.
Palabud, K. (2020). Strategic Innovation Capability Influencing on Organizational Sustainability: An Empirical Study of Automobile Businesses in Thailand. Journal of Accountancy and Management, 12(3), 105-120.
Sariol, A. M., & Abebe, M. A. (2017). The Influence of CEO Power on Explorative and Exploitative Organizational Innovation. Journal of Business Research, 73, 38-45.
Singh, P., & Dey, B. L. (2022). Sustainability in the beer and pub industry during the COVID-19 period: An emerging new normal. Journal of Business Research, 141, 656-672.
Wang, X., & Dass, M. (2017). Building Innovation Capability: The Role of Top Management Innovativeness and Relative-exploration Orientation. Journal of Business Research, 76, 127-135.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Research and Development Journal, Loei Rajabhat University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ข้อความที่ปรากฎในวารสารฉบับนี้เป็นความคิดเห็นของผู้เขียนแต่ละท่าน สถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏเลย และกองบรรณาธิการ ไม่จำเป็นต้องเห็นด้วยและไม่มีส่วนรับผิดชอบใดๆ
สถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏเลย ขอให้ผู้อ่านอ้างอิงในกรณีที่ท่านคัดลอกเนื้อหาบทความในวารสารฉบับนี้
