Published: 2025-06-09

Editorial

Editorial statement

Sirilak Prasertkulsak
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Research article

The relationship among leadership, risk management, and business continuity in Bangkok’s construction industry after the COVID-19 pandemic

Sipnarong Kanchanawongpaisan, Tikhamporn Punluekdej

1-18

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Conjoint analysis of advertising design on TikTok application media on the purchasing decisions of generation Z customers

Athitiya Siothaisong, Pongnarin Pitjatturat, Supannee Pronpakdee, Niramarn Ngammoh

19-36

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Routine to research (R2R) knowledge transfer model for other organizations with the diversity of learners

Masmolee Jitwiriyatham

37-50

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Guidelines for development of innovative leadership of school administrators under Chachoengsao Secondary Educational Service Area Office

Supak Putama, Kanyamon Indusuta

51-66

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The study of volunteer spirit on social service dimension to support student affairs Administration of the Faculty of Industrial Education, Rajamangala University of Technology Suvarnabhumi

Pana Jenjob, Jirapan Uttaporn, Anurak Mekpayom

67-77

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Lessons from Success and the Organizational Structure of driving a Zero Waste Community to become a Model Community: A Case Study of Bann Nong Song Hong Community, Ratchaburi Province

Ratchaneekorn Homduangsee, Unruan Leknoi, Annop Yiengthaisong

78-96

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Development of vocational skills and community-based innovation to solve income poverty problems: The case study of Phon Na Kaeo District, Sakon Nakhon Province

Lamai Romyen, sanyasorn Swasthaisong, Pissadarn Saenchat, Nawarat Muanglen, Nathichai Thanaraj, Pawarin Sawasthaisong

97-112

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The division of castes among nations based on the work of M.R. Kukrit Pramoj

Truong Thi Hang

113-133

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Food wisdom in the Mu Ngoi ceremony

Adisorn Thanimporn, Chutamas Peeraphatchara

134-148

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Academic article

Dancing language - dancing society: Characteristics of Thai dance art terminology

Surangkhanang Rattanawijan, Daraporn Srimuang

149-166

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