The Indicators of Thai Television Entertainment Reporter Professionalism

Abstract

This research was a qualitative research. Its objectives were to 1) analyze the professionalism of Thai television entertainment reporters in the opinion of persons involved, and 2) construct the indicators of Thai television entertainment reporter professionalism.  The key informants for this research were consisted of two groups.  The first group consisted of twelve experts in communication field as follows 1) managers or editors of Thai television entertainment reporters 2) persons from practitioner level of Thai television entertainment reporters 3) Communication Arts or Journalism and Mass Communication academicians.  The data received from the in-depth interviews of these experts were collected.  The second group of informants consisted of seventeen experts in communication fields, these were: 1) managers or the editors of Thai television entertainment reporters, 2) persons from practitioner level of Thai television entertainment reporters, and 3) the Communication Arts or Journalism and Mass Communication academicians. This group of experts also received the in-depth interviews, and the data were collected.  Then, the two sets of data were measured twice for consensus using the Delphi technique.  As a result, the indicators of Thai television entertainment reporter professionalism were received.  After that, the analysis of Thai television entertainment reporter professionalism indicators was conducted. The research instrument was an open-ended questionnaire of five point rating scale.  The data received were analyzed using the percentage, mean, median and interquartile range.

The results showed that the indicators of Thai television entertainment reporter professionalism consisted of six areas, for the total of thirty-five indicators: knowledge with 6 indicators; communication skills with 3 indicators; language skills with 7 indicators; personality with 9 indicators; ethics and morality with 6 indicators and work-related technology & equipment with 4 indicators. In addition, the indicator that was highly in accordance with the expert opinions and received the highest score was the adherence to the principle of verifiable fact (=4.88). The next indicator that received the second high score was the integrity in their job    (=4.82).