Sustainability Learning and Practices Towards Identity Creation of Organic Vegetable Growers in the Area Thung Thong, Tha Muang, Kanchanaburi
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Abstract
This research aims to 1) examine how organic vegetable farmers learn about food sustainability, and 2) examine the sustainable practices under the identity derived from the life experiences of organic vegetable farmers. The methodology used in this qualitative investigation was existential phenomenology. Purposive sampling was used to choose 11 consumers and one farmer as the primary informants. Data were collected through in-depth interviews, observations of gestures, facial expressions, surrounding contexts, note-taking, and related document studies. The research findings demonstrated that there were two results for the first objective: 1.1 Raising awareness and understanding of food sustainability.
1.1.1) Recognizing the benefits of organic farming.
1.1.2) Adopting the principles of the Sufficiency Economy Philosophy.
1.1.3) Realizing the issues with traditional farming.
1.1.4) Knowledge of relevant technology.
1.1.5) Get experieces before making choices. Additionally,
1.2 Learning the sustainable practices under the identity derived from the life experiences of organic vegetable farmers, the results were as follows: starting by actually doing it; being truly determined and solving the problem; learning from local wisdom scholars and reviewing product selling guidelines; creating product selling channels; establishing one’s credibility; conducting plant growing trials; producing and distributing products used in organic farming; processing products, and growing integrated vegetable.
Furthermore, the results of the second reasearch objective, found that 1) sustainability practices, the results showed that the production process was in line with all organic agriculture circle; the product quality was maintained and confidence was built; technology was used in the process; the company had integrity and virtues for customers; the farmers constantly acquired learning and developing and had a through understanding of organic farming. 2) Developing a social network, the results included: establishing a community enterprise and establishing connections with relevant authorities and residents , as an OSMEP (Office of Small and Medium Enterprises Promotion) member. 3) Regarding social culture, the results included establishing good relationships with co-workers, knowledgeable people, local wisdom scholars, good friends, and neighbors in the community. 4) Organic vegetable buyers had clear expectations and satisfaction regarding product quality, better health, and the environment.
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