Expectation and actual experience perception towards sustainable event management of audiences in the Bangkok Metropolitan Area

Abstract

This study aims 1. to examine expectation and actual experience perception toward sustainable event management; 2. to compare expectation and actual experience perception among audiences who have different demographic backgrounds such as gender, age, educational background, income, and occupation; and 3. to compare expectation and actual experience perception toward sustainable event management of audiences who lived in the Bangkok Metropolitan area. The sample of this study was 400 people who lived in the Bangkok Metropolitan area and had been to sustainable event. This study utilized the Sustainable Event Basic Guidelines of the Thailand Convention and Exhibition Bureau (TCEB) as a framework. The data were analyzed using descriptive statistics, including frequencies, percentages, mean, and standard deviation. Independent sample t-test, paired sample t-test, and one-way ANOVA were used to compare differences among factors. The findings reveal that 1. overall, the audiences’ expectation of sustainable event management is at the highest level; 2. overall, the audiences’ actual experience perception is at the high level; 3. audiences who were different in demographic background including gender, age, educational background, and occupation show no difference in expectation of sustainable event management; 4. audiences who were different in age, income, and occupation show difference in actual experience perception at the statistical significance; and 5. audiences who lived in the Bangkok metropolitan area show difference in expectation and actual experience perception toward sustainable event at the statistical significance.