THE USE OF COMMUNITY CULTURE FOR THE DEVELOPMENT OF CREATIVE TOURISM: A CASE STUDY OF KO SAN CHAO COMMUNITY, TALING CHAN DISTRICT, BANGKOK

Abstract

This study had the following objectives 1) to investigate the outstanding culture of Ko San Chao community, Taling Chan District, Bangkok, 2) to explore the model of using Ko San Chao community culture for the developing of creative tourism, and 3) to develop the guidelines to promote creative tourism of Ko San Chao community. This study is based on the concept of creative tourism of Designated Areas for Sustainable Tourism Administration (Public Organization) along with creative tourism theory through the process of collecting data from related documents, interviewing stakeholders from community such as community leaders, representatives of community committee, as well as general people who have lived in the community and non-stakeholder. Additionally, tourists were also interviewed. The researcher conducted field trip and observation. Data collected were then analyzed to draw the conclusion. The results indicated that the historical background of Ko San Chao community is outstanding and attractive for tourists. The unique culture has been interestingly adapted with tourist activities that are consistent to creative tourism theory. The suggestions of this study include that the participation of local people should be cultivated to promote local culture inheritance from generation to generation. The awareness of local culture value should be cultivated towards the cultural and economic harmony and local tourism.