Vol. 32 No. พิเศษ (2018): April-June

Academic Articles

INSTINCT MARKETING FOR THE SUSTAINABLE GROWTH OF BUSINESSES

La-iard Silanoi, Kantimarn Chindaprasert

135-247
- PDF
RISKS FROM DIETARY CALCIUM SUPPLEMENTS

Mart Maiprasert

248-261
- PDF
DHAMMOLOGY-MARKETING: USE OF BUDDHIST DHAMMA IN MARKETING MANAGEMENT

Janjaree Thanma, Kamalas Phoowachanathipong

262-273
- PDF

Research Articles

ENHANCING COMPETITIVE ADVANTAGE THROUGH SERVICE INNOVATION: A CASE STUDY OF THAI HOTEL MANAGEMENT COMPANIES

Kom Campiranon

1-14
- PDF
THE USE OF COMMUNITY CULTURE FOR THE DEVELOPMENT OF CREATIVE TOURISM: A CASE STUDY OF KO SAN CHAO COMMUNITY, TALING CHAN DISTRICT, BANGKOK

Yuwaree Choksuansap

15-27
- PDF
DEVELOPING CREATIVITY AND SKILLS IN CULTURAL DOCUMENTARY VIDEO PRODUCTION TO STUDENTS IN SCHOOLS FOR LEARNING, CONSERVATION AND WISDOM TRANSFER, NAKHON SI THAMMARAT PROVINCE ก

กรกฎ จำเนียร, Methawee Chamnian

28-38
- PDF
THE DEVELOPMENT OF A CIVIC ENGAGEMENT MEASUREMENT MODEL FOR THAI YOUTH

Panida Thongngao Dorn, Sittipong Wattananonsakul, Siriwan Sripahol

39-52
- PDF
SPATIAL SPILLOVER EFFECTS ANALYSIS OF TOURISM ON URBAN ECONOMIC GROWTH IN THAILAND

Anuphan Somboonwong, Pimpimon Kaewmanee, Kittawit Autchariyapanitkul

53-66
- PDF
A STUDY OF INTERNATIONAL RETIREMENT MIGRATION RISK PERCEPTION TOWARDS A SMART DESTINATION DEVELOPMENT

Munlita Chootiraka, Suwaree Ashton Namwong

67-81
- PDF
THE STUDY OF FACTORS INFLUENCING THE EFFECTIVENESS OF TEACHING COOPERATIVE EDUCATION OF RAJAMANGALA UNIVERSITY OF TECHNOLOGY IN THE CENTRAL REGION

Dumnoen Chaisaen, Chatupol Yongsorn, Chakrit Ponathong

82-93
- PDF
FOSTERING INTERCULTURAL COMMUNICATIVE COMPETENCE FOR EFFECTIVE COMMUNICATION SKILLS IN THE ESP CLASSROOM

Win Naing Soe

94-106
- PDF
SERVICE QUALITY, PERCEIVED VALUE FOR MONEY, AND STUDENT SATISFACTION: THE COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE UNIVERSITY IN THAILAND

Chartaya Nilplub, Mukdashine Sandmaung

107-120
- PDF
EMPLOYEE WELFARE POLICY TOWARD TAXATION PLANNING STRATEGIES IN THAILAND

Phunoth Saladtuk, Smira Chittaladakorn, Purachai Piemsombul, Direk Pattamasiriwat

121-139
- PDF
SUCCESS FACTORS OF SAP IMPLEMENTATION OF ACCOUNTANTS IN LISTED INFORMATION TECHNOLOGY AND TELECOMMUNICATION ORGANIZATIONS IN THE STOCK EXCHANGE OF THAILAND

Siridech Kumsuprom, Tarin Pongchaiphoom, Pramwadee Katureak

140-152
- PDF
LOGISTICS INNOVATION FACTORS AFFECTING THE COMPETITIVE ADVANTAGE FOR LARGE SIZED LOGISTICS SERVICE PROVIDERS IN THAILAND

Likhit Sirinarud, Adilla Pongyeela, Rachata Khumboon

153-167
- PDF
PROBLEMS AND SOLUTIONS FOR ADMINISTRATIVE MANAGEMENT OF THAI ADMINISTRATIVE COURTS

Sornrathorn Thanachotphokin

168-178
- PDF
THE IMPACT OF FOREIGN MARKET ENTRY DECISIONS ON THE PERFORMANCE OF MULTINATIONAL RETAILERS: A COMPARATIVE STUDY OF ASEAN COUNTRIES

Tatsika Jarukamjorn, Supara Kapasuwan, McCullough James

179-194
- PDF
The English Instructional Model USINGScenario-Based Learning to Enhance English Ability and Self-Efficacy of undergraduate students

Sudkanung Naruponjirakul, Paitoon Sinlarat

195-206
- PDF
EDUCATIONAL MODEL OF THE FAXTORS AFFECTING THE ACHIEVEMENT OF INTERNATIONAL UNDERGRADUATE STUDENT IN THAILAND

Leela Tiangsoongnern, Sirikanyah Lane Dasom

207-222
- PDF
IDENTITY AND CULTURAL TOURISM BUSINESS MODEL FOR PILGRIMAGE ROUTES CULTURAL IN UBON RATCHATHANI PROVINCE: A CASE OF TOUR BUSINESS

Supakanya Kasamsuk, Mallikar Bodthongtim, Walaiporn Sookprung

223-234
- PDF

Book Review

THE JOURNEY TO THE FUTURE: NEW BUSINESS DNA

Leela Tiangsoongnern

274-275
- PDF

Vol. 32 No. พิเศษ (2018): April-June

Full Issue

Academic Articles

INSTINCT MARKETING FOR THE SUSTAINABLE GROWTH OF BUSINESSES

RISKS FROM DIETARY CALCIUM SUPPLEMENTS

DHAMMOLOGY-MARKETING: USE OF BUDDHIST DHAMMA IN MARKETING MANAGEMENT

Research Articles

ENHANCING COMPETITIVE ADVANTAGE THROUGH SERVICE INNOVATION: A CASE STUDY OF THAI HOTEL MANAGEMENT COMPANIES

THE USE OF COMMUNITY CULTURE FOR THE DEVELOPMENT OF CREATIVE TOURISM: A CASE STUDY OF KO SAN CHAO COMMUNITY, TALING CHAN DISTRICT, BANGKOK

DEVELOPING CREATIVITY AND SKILLS IN CULTURAL DOCUMENTARY VIDEO PRODUCTION TO STUDENTS IN SCHOOLS FOR LEARNING, CONSERVATION AND WISDOM TRANSFER, NAKHON SI THAMMARAT PROVINCE ก

THE DEVELOPMENT OF A CIVIC ENGAGEMENT MEASUREMENT MODEL FOR THAI YOUTH

SPATIAL SPILLOVER EFFECTS ANALYSIS OF TOURISM ON URBAN ECONOMIC GROWTH IN THAILAND

A STUDY OF INTERNATIONAL RETIREMENT MIGRATION RISK PERCEPTION TOWARDS A SMART DESTINATION DEVELOPMENT

THE STUDY OF FACTORS INFLUENCING THE EFFECTIVENESS OF TEACHING COOPERATIVE EDUCATION OF RAJAMANGALA UNIVERSITY OF TECHNOLOGY IN THE CENTRAL REGION

FOSTERING INTERCULTURAL COMMUNICATIVE COMPETENCE FOR EFFECTIVE COMMUNICATION SKILLS IN THE ESP CLASSROOM

SERVICE QUALITY, PERCEIVED VALUE FOR MONEY, AND STUDENT SATISFACTION: THE COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE UNIVERSITY IN THAILAND

EMPLOYEE WELFARE POLICY TOWARD TAXATION PLANNING STRATEGIES IN THAILAND

SUCCESS FACTORS OF SAP IMPLEMENTATION OF ACCOUNTANTS IN LISTED INFORMATION TECHNOLOGY AND TELECOMMUNICATION ORGANIZATIONS IN THE STOCK EXCHANGE OF THAILAND

LOGISTICS INNOVATION FACTORS AFFECTING THE COMPETITIVE ADVANTAGE FOR LARGE SIZED LOGISTICS SERVICE PROVIDERS IN THAILAND

PROBLEMS AND SOLUTIONS FOR ADMINISTRATIVE MANAGEMENT OF THAI ADMINISTRATIVE COURTS

THE IMPACT OF FOREIGN MARKET ENTRY DECISIONS ON THE PERFORMANCE OF MULTINATIONAL RETAILERS: A COMPARATIVE STUDY OF ASEAN COUNTRIES

The English Instructional Model USINGScenario-Based Learning to Enhance English Ability and Self-Efficacy of undergraduate students

EDUCATIONAL MODEL OF THE FAXTORS AFFECTING THE ACHIEVEMENT OF INTERNATIONAL UNDERGRADUATE STUDENT IN THAILAND

IDENTITY AND CULTURAL TOURISM BUSINESS MODEL FOR PILGRIMAGE ROUTES CULTURAL IN UBON RATCHATHANI PROVINCE: A CASE OF TOUR BUSINESS

Book Review

THE JOURNEY TO THE FUTURE: NEW BUSINESS DNA

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