Vol. 12 No. 37 (1998): พฤษภาคม-สิงหาคม 2541

Academic Articles

• 9 QUESTIONS ABOUT TOURISM WITH M.R. THANAATSRI SWATDIWAT

  นลินสิริ นาคบัว

  7-14

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• MARKETING COMMUNICATION : AMAZING tHAILAND 1998-1999

  ธัญระพี

  15-33

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• THE TOURISM INDUSTRY : NEW IMAGE TO BOOST THE THAI ECONOMY : ASSOC.PROF.DR. SOMBAT KAMJANAKIT

  Sombat karnjanakit

  34-40

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• HOW CAN WE PROMOTE MARKETING IN AMAZING THAILAND YEAR?

  สากล ธนสัตยวิบูล

  41-46

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• THAI LIFESTYLE AND FESTIVAL : AN ASPECT OF THAI TOURISM DEVELOPMENT : PAPHATSARA DAENG-IAD

  Paphatsara Daeng-iad

  47-55

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• THAI PEOPLE AND SENSE OF ETHICS FOR EFFECTIVE MANAGEMENT IN AMAZING THAILAND YEAR

  สิทธิชัย ตันศรีสกุล

  56-61

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• Business Morals in Amazing Thailand Year

  Npaporn Juntarasab

  62-67

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• TOURISM BUSINESS AND TOUR GUIDE, LUCRATIVE OCCUPATIONS IN AMAZING THAILAND YEAR

  Chomchuen Munyarom

  68-76

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• AMAZING POLIFICAL PARTY DRAFT ACTS

  Suriyun Suvanrach

  77-84

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• PROVIDING CUSTOMER SERVICE IN INDUSTRY

  Chalermklart Feongkeaw

  85-94

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• STRATEGIES OF COMMUNICATION IN “AMAZING THALLAND” YEAR

  Kedsuda Rachadawisitkul

  95-100

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• TIPS FOR PEOPLE MANAGEMENT

  Somsagow Snitwongse

  101-106

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• ADVERTISING AND PUBLIC RELATIONS AGENCIES : THEIR SERVICES, AND THE QUALIFCATION, REGUIRED OF UNDERGRADUATES IN THE INTEGRATED MARKETING COMMUNICATIONS AGE

  Teerapun Lotongkum

  107-117

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