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Published: 2025-11-24

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Research Article

THE CHARACTERISTICS OF INFLUENCERS AFFECTING THE CUSTOMERS’ INTENTION TO PURCHASE HEALTH PRODUCTS IN BANGKOK AND ITS SUBURBS

Chariya Sricharoon

1-16

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GUIDELINES FOR ALLOCATING WELFARE BENEFITS TO ENHANCE EMPLOYEE SATISFACTION AT AN AUTO PARTS MANUFACTURING COMPANY IN THE EASTERN SEABOARD INDUSTRIAL ESTATE, CHONBURI PROVINCE

Sucharat Somyathawee, Khemmaya Kiniman, Paratchanun Charoenarpornwattana

17-32

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A STUDY OF INFORMATION TECHNOLOGY ACCEPTANCE AND INFORMATION TECHNOLOGY SYSTEM QUALITY AFFECTING THE EFFICIENCY OF SERVICE FEE AND REGISTRATION FEE PAYMENTS AT THE TREASURY OFFICE, SOUTHEAST BANGKOK UNIVERSITY

Annapa Saithong, Gesorn Kongsumpao, Arichai Phetkul, Suraphan Chaonuea

33-49

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FACTORS AFFECTING THE SUCCESS OF INTERNAL QUALITY ASSURANCE OPERATIONS IN SCHOOLS UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE SAMUT PRAKAN

Tanapat Muaklam, Pusit Wonglek

50-65

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COMPETENCY IN BASIC FIRST AID AND BASIC LIFE SUPPORT OF VILLAGE HEALTH VOLUNTEERS (VHV) IN NONG PHAI SUBDISTRICT, NONG PHAI DISTRICT, PHETCHABUN PROVINCE

Dara Sawatnatee, Saroj Nakju

66-79

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ENGLISH ORAL COMMUNICATION PROBLEMS AND COMMUNICATION STRATEGIES AMONG THAI UNIVERSITY STAFF

Nathawadee Sirivat

80-95

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BEHAVIOR AND SATISFACTION OF THAI TOURISTS TOWARD TOURISM AT SI THEP HISTORICAL PARK, A WORLD HERITAGE CITY

Ramida Kittichaikoonkij, Seri Wongmontha, Chawalee Na Thalang, Jusana Techakana

96-111

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A CAUSAL MODEL OF DIGITAL INNOVATION DEVELOPMENT AFFECTING THE OPERATIONAL PERFORMANCE OF RETAIL BUSINESSES IN THAILAND

์Noppadon Sittilears, Boonsom Ratsameechot, Patthanan Tangwannawit

112-126

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HUMAN RESOURCE MANAGEMENT OF ORGANIZATION AND AWARENESS OF FUTURE CONSEQUENCES OF INDIVIDUALS AND ETHICAL WORK BEHAVIOR OF EMPLOYEES AT AN INSURANCE COMPANY

Ratchaneephorn Klongklaw, Phattharach Kaewpaingam, Katekanok Sapim

127-141

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Academic Articles

NET-ZERO CARBON TOURISM MANAGEMENT

Kanokwan Srikhwan, Jutharat Laopram, Tuangkarn Wattabun

157-162

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Book Reviews

The Courage to Be Disliked

Yaowapanee Rodpech

157-162

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