Vol. 21 No. 4 (2025): October - December

บทความวิจัย

• SERVICE QUALITY THAT AFFECTING TO CUSTOMER SATISFACTION OF BTS SKYTRAIN IN PATHUM WAN DISTRICT, BANGKOK

  Suganjana Thongprasert, Thitima Wonginta

  1-14

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• IMPROVING THE ORDER STATUS TRACKING PROCESS IN THE PURCHASING DEPARTMENT: A CASE STUDY OF AN ENGINE MANUFACTURING COMPANY

  Kanokwan Sakunsongdej, Pattarakan Kumjadpai

  15-32

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• DEVELOPMENT OF BOARD GAMES FOR LEARNING ENGLISH VOCABULARY “PLANTS IN THAILAND”

  Tassanai Nitiprateep

  33-44

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• SATISFACTION IN SERVICE QUALITY OF SERVICE USERS OF PRIVATE TRANSPORT COMPANIES FOR DELIVERING BAKERY AND PASTRY IN THAILAND

  Anurak Tongkaw, Sayanon Sahunan, Phannaphat Saethow

  45-54

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• INFLUENCER MARKETING AND COMMUNICATION STRATEGIES THAT AFFECT CUSTOMER LOYALTY IN PURCHASING PRODUCTS VIA LIVE STREAMING

  Chanin Phumbandit, Chonlatis Darawong, Boonkiat Wisittigars

  55-72

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• THE OPERATIONS OF VOCATIONAL EDUCATION INSTITUTIONS UNDER THE OFFICE OF TRANG VOCATIONAL EDUCATION

  Kanjana Wattanaplaeng, Therapong KaenIn, Narit Kaewsinuan

  73-85

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• ENGLISH LANGUAGE TEACHING IN THAILAND: EXPLORING THAI UNIVERSITY STUDENTS’ VOICES TOWARDS THE USE OF NON-STANDARD ENGLISH IN AN ENGLISH CLASSROOM

  Bair Pittpunt

  86-97

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• THE RELATIONSHIP BETWEEN THAI TOURISTS’ BEHAVIOR AND THE SERVICE QUALITY OF LANNA SPA BUSINESSES IN CHIANG MAI PROVINCE

  Chayanisa Wongphan, Saengduen Ratinthorn, Watcharaporn Aranuvechphun, Subuncha Srisanga

  98-114

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• DIGITAL LEADERSHIP OF SCHOOL ADMINISTRATORS UNDER CHACHOENGSAO PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

  Daoprakai Nanthaprom, Kanporn Aiemphaya, Sansern Hunsaen, Amnat Boonpresert, Nattapon Chunarrom

  115-132

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• A STUDY OF CHINESE VOCABULARY LEARNING STRATEGIES AMONG STUDENTS MAJORING IN CHINESE, FACULTY OF HUMANITIES AND SOCIAL SCIENCES, THAKSIN UNIVERSITY

  Patthama Deelin, Kannika Theerawut

  133-153

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• LEGAL MEASURES REGARDING THE OFFENSE OF ABANDONING THE ELDERLY

  Rujeera Yaha, Suratin Chaithongkam

  154-164

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• FORECASTING TOURIST ARRIVALS IN GUILIN CITY USING STATISTICAL TECHNIQUES

  LiJun Wang, Napawan Netpradit, Richeng Huang

  165-186

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