Push-Pull Factors of Chinese Students’ Decision to Pursue a Bachelor’s Degree in Chiang Mai.
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Abstract
This research aims to study and test the influence of push and pull factors affecting the decision of Chinese students in Chiang Mai Province to pursue undergraduate studies. It is a quantitative study using a questionnaire to collect data from a sample of 249 Chinese students who decided to enroll in undergraduate programs at universities in Chiang Mai Province. The data were analyzed using descriptive statistics, such as frequency, percentage, mean, and standard deviation, as well as inferential statistics, including multiple regression analysis. The results showed that most of the sample were female students aged between 18 and 22 years, currently studying in their fourth year of undergraduate studies, originally from Shanghai, China, with a family income of 10,000 to 15,000 yuan per month. Their channels of awareness about admissions included flyers and university representatives. The research hypothesis testing found that push factors included: overseas course better than local, difficult to gain entry at home, course not available at home, limited university resources, following the trends, and easily find a job. Pull factors consisted of country image effect, information on Thailand, personal safety concern, teacher’s ability, tuition fee, and degree recognition. These factors significantly influenced the decision of Chinese students in Chiang Mai Province to pursue undergraduate studies at a 0.05 statistical significance level.
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