Published: 2026-06-16

Research article

The Influence of Online Marketing Mix on the Decision to Purchase OTOP Products on Online Platforms in Thailand

Natthinee Teerakham, Atchara Meksuwan, Porjai Singhanate

1-14

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A Study of Abnormal Returns of Securities Removed from the SET100 Index: An Event Study from the Stock Exchange of Thailand

Pheerapol Sriwichai, Thipsuda Fongsamut, Phaithun Intakhan

15-26

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Service Quality of Electric Vehicle Charging Stations Influencing Service Usage Decisions among EV Club Thailand Members

Pattarachai Supachvalit, Chatchai Laoketkarn

27-36

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The Influence of Marketing Mix on the Decision to Use Parcel Delivery Service of Thailand Post Company Limited in Samut Prakan Province.

Nuttapak Paluek, Chatchai Laoketkarn, Kanabuadee Yamchuti

37-48

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The Influence of Accounting Professional Skills and Working Environment on the Financial Audit Performance of Personnel at the State Audit Office of Thailand

Pantira Rakngam, Suree Boskoranut

49-72

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Push-Pull Factors of Chinese Students’ Decision to Pursue a Bachelor’s Degree in Chiang Mai.

Yuyou Qin, Darucha Rattanadumrongaksorn

73-90

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Strategic Management for the Elderly Care Business Website and Development of a System to Support the Aging Society to Improve the Quality of Life in Uttaradit Province.

Sittiporn Pornudomthap, Chanvate Ingkavet, Kanyarat Kamprom

91-114

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The Decision of Accounting Software Selection: A Case Study of Accounting Firms in The Northern

Benjawan Satrong, Satha Waroonkun, Kulchaya Waenkaeo, Donlaya Chaiwong

115-134

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A Needs Analysis of English for Hospitality among Accommodation Service Providers in Khanom District, Nakhon Si Thammarat Province.

Jittima Choopun, Supornphan Konchiab, Supacha Kongmuang, Natnalin Srikhiew

135-152

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E-Sports Engagement among University Students in Thailand: Behavioral Patterns and Attitudinal Insights

Nattapol Nantapanuwat, Bunjird Sonsuwan, Paipan Thanalerdsopit, Jatuporn Silapornchai

153-164

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The Influence of Marketing Mix on Purchasing Decisions for Herbal Products of Mon Herb Community Enterprise, Hang Chat District, Lampang Province

Nattapong Srijaiwong, Phudit Hlengphang

165-182

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The Relationship Between Tax Benefit Knowledge and Personal Income Tax Planning of Employees in Sahapat Industrial Park, Lamphun Province.

Sunanta Daungpanya, Wipawee Srika

183-202

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