Vol. 23 No. 3 (2022): September-November 2022

บทความวิจัย (RESEARCH ARTICLE)

• Determinants Influencing Purchasing Behavior of Korean Cosmetic Purchasing Intention: Case Study of Thai Female Perspective

  Parinya Nakpathom, Krittipat Pitchayadejanant, Jeremy Proces, Kritta-orn Chewwasang, Rachata Channoi , Krit Phanpanya, Valerie Tan

  1-14

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• Marketing Mix Affecting Consumers in Purchasing at Refill Shops in Mueang Chiang Mai District

  Wariya Fubin, Pichayalak Pichayakul

  15-27

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• Communication Process to Promote Public Participation in Anti-Corruption of People in Muang Chiang Mai District

  Suthida Pattanasrivichian

  28-51

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• Development of Human Resource Management Structural Equation Model of the Automotive Parts Manufacturing Industry in Thailand

  Kritchouw Nanthasudsawaeng

  52-69

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• Study on Territorial Politics and Political Identity Transmission Interaction: An Case of Kuomintang in Northern Thailand (1949-1975)

  Yuhong Li, ZhangHang Zhu, AnGuang Zheng

  70-88

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• Brand and Business Model Building from Community Identity for Competitive Advantages of Mae Win Sub-District, Mae Wang District, Chiang Mai Province

  Manop Chum-Un, Ardchawin Jaikaew, Jutaluck Saipang, Benchaphorn Nochai, Janejira Arsarki

  89-108

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• Confirmatory Factor Analysis of Intrapreneurship in Automatic Identification Technology for Technology Disruption in Thailand

  Komkrit Paitoon, Karnjira Limsiritong

  109-125

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• Accounting Knowledge and Skill Development of Cooperative Employees in Chiangmai Province

  Kirana Yeesoonsam, Supareuk Tarapituxwong , Kanta Tanniyom, Palinda Ramingwong

  126-142

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• Wellness and Health Tourism in Thailand: a Chinese Visitors' Perceptions of Transcultural Nursing

  Lalitphan Panyanak, Nattapong Chaisaengpratheep, Pichanika Masuk

  143-158

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• Lone Mothers in Chiang Mai with Experiences of Social Stigma

  Rangsima Wiwatwongwana, Kittiwin Dhedchawanagon

  159-170

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• A Study of the Condition of Morality and Ethics as a Teacher in the 21st Century and the Public Mind of Student Teachers

  Somjai Kongterm

  171-184

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• Competency-Based School Curriculum: A Development and Implementation Framework

  Phonraphee Thummaphan, Kantita Sripa, Watcharanon Prakobthong

  185-205

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• People’s Participation in Community Development: Ban Khon Khwang Community, Mueang District, Prachinburi Province, Thailand

  Lalida Joomsoda, Sirikarn Tirasuwanvasee

  206-221

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• The Development of Wicker Products from Gros Michel Banana Fibers with Natural Dyes for Promote Career Among the Elderly

  Chintana Inpakdee, Poonsook Boonyanate , Pongsatit Bidahok

  222-236

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• Strategies for Building a Knowledge-Based Economy for Community Enterprises in the Eastern Economic Development Zone

  Obrom Aranyapruk

  237-250

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