Strategic Entrepreneurship Amidst Disruption: A Qualitative Case Study of an Immigrant in Thailand

พิชญลักษณ์ พิชญกุล; Traci Morachnick

doi:10.57260/csdj.2025.272172

ผู้แต่ง

พิชญลักษณ์ พิชญกุล Management and Entrepreneurship Department, Chiang Mai University, Thailand
Traci Morachnick Management and Entrepreneurship Department, Chiang Mai University, Thailand

DOI:

https://doi.org/10.57260/csdj.2025.272172

คำสำคัญ:

Entrepreneurship, Disruption, Ethnic minority, Online entrepreneur

บทคัดย่อ

This study focuses on a qualitative exploration of an immigrant ethnic minority entrepreneur’s journey to leverage technological opportunities within a period marked by significant market disruptions. Employing a case study methodology, this research aims to elucidate the interplay between the entrepreneur’s minority immigrant status and his strategic plans to establish and scale a successful online business venture. The subject of this study is an individual from an ethnic minority immigrant who has notably thrived as an online entrepreneur amidst the challenges and opportunities presented by the disruptive era. Data were gathered in 2022 through semi-structured, face-to-face interviews and a comprehensive review of the entrepreneur’s digital marketing strategies on various social media platforms. Through content analysis, the findings are narratively presented, highlighting the entrepreneur’s background, the strategic exploitation of disruptive opportunities, the impact of his ethnic minority status on business operations, and his forward-looking business strategies. This research contributes to the entrepreneurial literature by offering insights into the critical factors facilitating the success of entrepreneurs from marginalized communities in navigating the complexities of the digital age. It holds significant implications for aspiring entrepreneurs, particularly those from minority backgrounds, by shedding light on the key elements of entrepreneurial success in the contemporary disruptive landscape.

Downloads

Download data is not yet available.

เอกสารอ้างอิง

Adzo, K. (2022). 10 Characteristics of Successful Entrepreneurs. Retrieved from https://startup.info/10-characteristics-of-successful-entrepreneurs/

Bughin, J., & Woetzel, J. (2022). Navigating a world of disruption. Retrieved from https://www.mckinsey.com/featured-insights/innovation-and-growth/navigating-a-world-of-disruption

Caliendo, M., Fossen, F., & Kritikos, A. (2010). The impact of risk attitudes on entrepreneurial survival. Journal of Economic Behavior & Organization, 76(1), 45-63. Retrieved from https://doi.org/10.1016/j.jebo.2010.02.012 DOI: https://doi.org/10.1016/j.jebo.2010.02.012

Chiang Mai A La Carte. (2022). Thai Tai Yai People of North Thailand. Retrieved from https://www.chiangmai-alacarte.com/the-tai-yai-people-of-north-thailand/

Christensen, C. M., & Raynor, M. E. (2003). The innovator’s solution: Creating and sustaining successful growth. Boston: Harvard Business School Press.

Clouse, R. W., Aniello, J., Goodin, T., Laing, W, Stowe, C. R. B., & Burgoyne, J. (2008).E Spirit mind development. Proceedings of the USASBE 2008 Conference, San Antonio, Texas, 109-116.

Denzin, N. K., & Lincoln, Y. S. (2011). The SAGE handbook of qualitative research. (4th ed.). Thousand Oaks, CA: Sage.

Encyclopedia Britannica. (2022a). Ethnic group. Retrieved from https://www.britannica.com/topic/ethnic-group

Encyclopedia Britannica. (2022b). Minority. Retrieved from https://www.britannica.com/topic/minority

Fauzan, R. (2018). Karakteristik Model dan Analisa Peluang-Tantangan Industri 4.0. PHASTI, 4(1), 1-11. Retrieved from https://doi.org/10.46365/pha.v4i01.271

Hayes, A. (2022). Entrepreneur: What it means to be one and how to get started. Retrieved from https://www.investopedia.com/terms/e/entrepreneur.asp

Hernandez, E. (2014). Finding a home away from home: Effects of immigrants on firms’ foreign location choice and performance. Administrative Science Quarterly, 59(1), 73-108. Retrieved from https://doi.org/10.1177/0001839214523428 DOI: https://doi.org/10.1177/0001839214523428

Hornung, E. (2014). Immigration and the Diffusion of Technology: The Huguenot Diaspora in Prussia. American Economic Review, 104(1), 84-122. Retrieved from https://doi.org/10.1257/aer.104.1.84 DOI: https://doi.org/10.1257/aer.104.1.84

IGI Global. (2022). What is disruptive era. Retrieved from https://www.igi-global.com/dictionary/indonesia-e-hailing-taxi/90379

Ivanova-Gongne, M., Lang, S., Brannback, M., & Carsrud, A. (2021). Sensemaking by minority entrepreneurs: Role identities and linguistic embeddedness. Journal of Small Business & Entrepreneurship, 36(2), 239-262. Retrieved from https://doi.org/10.1080/08276331.2021.1952499 DOI: https://doi.org/10.1080/08276331.2021.1952499

Kinzel, H. (2016). Industry 4.0 - where does this leave the human factor? In K. Muller Skyllstad, E. Lindner, C. Motzfeldt Loades, & H. Kvam (Eds.), Proceedings of the 27th Annual Conference of Human Dignity and Humiliation Studies (pp. 1-11). Dubrovnik, Croatia. DOI: https://doi.org/10.58837/CHULA.JUCR.15.1.6

Li, C., Isidor, R., Dau, L. A., & Kabst, R. (2018). The more the merrier? immigrant share and entrepreneurial activities. Entrepreneurship Theory and Practice, 42(5), 698-733. Retrieved from https://doi.org/10.1177/1042258718795344 DOI: https://doi.org/10.1177/1042258718795344

Möller, O. (2012). The Kipling method. Retrieved from https://projectofhow.com/methods/the-kipling-method/

Peters, R. M., & Bridjlal, P. (2011). The relationship between levels of education of entrepreneurs and their business success: A study of the province of KwaZulu-Natal, South Africa. Industrial and Higher Education, 25(4), 265-275. Retrieved from https://doi.org/10.5367/ihe.2011.0048 DOI: https://doi.org/10.5367/ihe.2011.0048

Rahman, M. M., Alshawi, A. A. H., & Hasan, M. (2021). Entrepreneurship in ethnic enterprises: the making of new immigrant businesses in New York. Sustainability, 13(20), 1-19. Retrieved from https://doi.org/10.3390/su132011183 DOI: https://doi.org/10.3390/su132011183

Reyes, J. (2023). A comprehensive guide to the 5W1H method. Retrieved from https://safetyculture.com/topics/5w1h/

Venkataraman, S. (1997). The distinctive domain of entrepreneurship research: An editor’s perspective. In J. Katz & R. Brockhaus (Eds.), Advances in entrepreneurship, firm emergence, and growth (Vol. 3, pp. 119-138). Greenwich: JAI Press.

Worldometer. (2022). Thailand population. Retrieved from https://www.worldometers.info/world-population/thailand-population/

Yi, J., Chu, J., & Png, I. P. L. (2022). Early-life exposure to hardship increased risk tolerance And entrepreneurship in adulthood with gender differences. Proceedings of the National Academy of Sciences, 119(15), e2104033119. Retrieved from https://doi.org/10.1073/pnas.2104033119 DOI: https://doi.org/10.1073/pnas.2104033119

Yin, R. K. (2014). Case study research: Design and methods (5th ed.). Thousand Oaks, CA: Sage.