Business, Management and Accounting

13 Items

All Items

Demand for Chinese-Speaking Staff in Luang Prabang’s Hospitality Sector: Trends, Challenges, and Workforce Implications

Sithonh Sisombat, Toulakone Souliya

70-81
Developing a Model to Enhance Customer Loyalty in the Restaurant Business through Digital Transformation, Focusing on Risk and Image

Sarinya La-ong-in Thayarnsin

142-163
Factors Affecting the Decision to Select Gold Investment through Online Application in Bangkok

Thanakon Ratchatakulpat, Rattanavalee Maisak, Thanaphon Ratchatakulpat, Maneerat Ratchatakulpat, Gumporn Supasettaysa

84-94
Factors Influencing Consumer Trust and Buying Behavior in the Live Streaming Commerce in Thailand: A Qualitative Interview Study

Nattharuja Korsakul, Phanrajit Havarangsi , Dimas Hendrawan

57-70
Film-Induced Image Model for Promoting Behavioral Intention of Chinese Screen Tourists: Post Covid-19

Supaporn Wichaidit, Chunlin Wan

108-118
Innovation Ecosystem Engagement and Innovation Performance: The Roles of Dynamic Capabilities and Digital Maturity

Ruizhe Yue, Hui Guo

13-26
Predictive Analytics for Sales Forecasting in Emerging Market Retail: An Ensemble Learning and Time-Series Approach for A&Z Supermarket

Idowu Olugbenga Adewumi

95-114
Situational Leadership of Entrepreneurs Influencing ESG and Safety Management: Employee Perspectives in the Health, Beauty, and Supplement Manufacturing Sector

Ntapat Worapongpat

72-83
Strategic Entrepreneurship Amidst Disruption: A Qualitative Case Study of an Immigrant in Thailand

Pichayalak Pichayakul, Traci Morachnick

126-139
The Impact of Consumer Confusion on Chinese Consumers' Delayed Choices in Online Shopping: The Mediating Role of Negative Emotions

Yue Huang, Lu Suo

1-15
The Impact of ESG Investments in Polluting Industries on Environmental Performance: An Empirical Study Based on A-Share Listed Companies in China

Chen Qian

95-107
The Impact of Higher Education Enrollment on Per Capita GDP in the Yangtze River Delta: An Analysis Based on BCC-DEA and Spatial Econometric Models

Haidong Sun

1-14
Unveiling the Entrepreneurial Journey: Lived Experiences of Filipino Women Entrepreneurs

Julianne F. Cabrera, Jeraldine B. Flores, Genalyn P. Lualhati, Edna M. Hernandez

40-51

Business, Management and Accounting

All Items

Demand for Chinese-Speaking Staff in Luang Prabang’s Hospitality Sector: Trends, Challenges, and Workforce Implications

Developing a Model to Enhance Customer Loyalty in the Restaurant Business through Digital Transformation, Focusing on Risk and Image

Factors Affecting the Decision to Select Gold Investment through Online Application in Bangkok

Factors Influencing Consumer Trust and Buying Behavior in the Live Streaming Commerce in Thailand: A Qualitative Interview Study

Film-Induced Image Model for Promoting Behavioral Intention of Chinese Screen Tourists: Post Covid-19

Innovation Ecosystem Engagement and Innovation Performance: The Roles of Dynamic Capabilities and Digital Maturity

Predictive Analytics for Sales Forecasting in Emerging Market Retail: An Ensemble Learning and Time-Series Approach for A&Z Supermarket

Situational Leadership of Entrepreneurs Influencing ESG and Safety Management: Employee Perspectives in the Health, Beauty, and Supplement Manufacturing Sector

Strategic Entrepreneurship Amidst Disruption: A Qualitative Case Study of an Immigrant in Thailand

The Impact of Consumer Confusion on Chinese Consumers' Delayed Choices in Online Shopping: The Mediating Role of Negative Emotions

The Impact of ESG Investments in Polluting Industries on Environmental Performance: An Empirical Study Based on A-Share Listed Companies in China

The Impact of Higher Education Enrollment on Per Capita GDP in the Yangtze River Delta: An Analysis Based on BCC-DEA and Spatial Econometric Models

Unveiling the Entrepreneurial Journey: Lived Experiences of Filipino Women Entrepreneurs

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