Business and Management for social development

All Items

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  Causal Model of The Operational Competency of Accounting Practitioners with The Innovation Capability as The Mediator

  Kosawat Ratanothayanon

  e283316
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  Consumer Behavior, Marketing, and Supply Chains of Fermented Foods and Health Supplements in Southeast Asia and India

  Vaigarai Senthil, Bhagavathi Sundaram Sivamaruthi, Wandee Rungseevijitprapa, Chaiyavat Chaiyasut, Venkatachalam Sivakumar

  e288534
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  Demand for Chinese-Speaking Staff in Luang Prabang’s Hospitality Sector: Trends, Challenges, and Workforce Implications

  Sithonh Sisombat, Toulakone Souliya

  70-81
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  Determinants of Continuance Intentions Toward Global OTT Video Streaming Service Platforms Among Thai Gen Y and Gen Z in Chiang Mai

  Jutaluck Saipang, Thananporn Sethjinda, Phutthisith Tungsirihirunkul

  e283094
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  Developing a Model to Enhance Customer Loyalty in the Restaurant Business through Digital Transformation, Focusing on Risk and Image

  Sarinya La-ong-in Thayarnsin

  142-163
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  Factors Affecting the Decision to Select Gold Investment through Online Application in Bangkok

  Thanakon Ratchatakulpat, Rattanavalee Maisak, Thanaphon Ratchatakulpat, Maneerat Ratchatakulpat, Gumporn Supasettaysa

  84-94
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  Factors Influencing Consumer Trust and Buying Behavior in the Live Streaming Commerce in Thailand: A Qualitative Interview Study

  Nattharuja Korsakul, Phanrajit Havarangsi , Dimas Hendrawan

  e287749
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  Film-Induced Image Model for Promoting Behavioral Intention of Chinese Screen Tourists: Post Covid-19

  Supaporn Wichaidit, Chunlin Wan

  108-118
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  Guidelines for Addressing Debt Burden Among Personnel in the Academic Division of Chulachomklao Royal Military Academy

  Arewon Sutthipongpan

  e286625
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  Human Resource Intelligence as a Higher-Order Capability: Evidence from HR Professionals in Thai Listed Companies

  Chairat Nateeprasittiporn , Boon-Anan Phinaitrup

  e287914
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  Innovation Ecosystem Engagement and Innovation Performance: The Roles of Dynamic Capabilities and Digital Maturity

  Ruizhe Yue, Hui Guo

  13-26
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  Predictive Analytics for Sales Forecasting in Emerging Market Retail: An Ensemble Learning and Time-Series Approach for A&Z Supermarket

  Idowu Olugbenga Adewumi

  95-114
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  Situational Leadership of Entrepreneurs Influencing ESG and Safety Management: Employee Perspectives in the Health, Beauty, and Supplement Manufacturing Sector

  Ntapat Worapongpat

  72-83
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  Strategic Entrepreneurship Amidst Disruption: A Qualitative Case Study of an Immigrant in Thailand

  Pichayalak Pichayakul, Traci Morachnick

  126-139
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  The Impact of Consumer Confusion on Chinese Consumers' Delayed Choices in Online Shopping: The Mediating Role of Negative Emotions

  Yue Huang, Lu Suo

  1-15