Vol. 11 No. 1 (2024): January-June

cover-vol11no1

Published: 2024-05-12

Full Issue

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Editorial

leading article

Panisa Mechinda
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Research Articles

THE INFLUENCE OF BRAND BUILDING STRATEGY ON MARKETING PROFITABILITY OF BEVERAGES BUSINESSES IN THAILAND

Wittawat Pansuppawat, Wanvipa Pansuppawat, Chainarong Poolkasem

1-23
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FINANCIAL RETURN ANALYSIS FOR RETIREES: A CASE STUDY OF RECEIVING A PENSION FROM THE NATIONAL SAVINGS FUND

Suphattana Tachochalalai, Paramin Khositkulporn, Pornsawas Phadung

24-46
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EXPLORING THE LINK: HOW SERVICE QUALITY INFLUENCES STUDENT SATISFACTION AND FOSTERS LOYALTY IN EDUCATIONAL INSTITUTIONS

Shangmin Wang, Chaithanaskorn Phawitpiriyakliti, Sid Terason

47-63
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LOGISTICS PERFORMANCE THAT AFFECTS THE DECISION TO USE TRANSPORTATION SERVICES A CASE STUDY THAI POST OFFICE CO., LTD. BANG PLY BRANCH

Akkaraphon Somrup, Prin Weerapong

64-85
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FACTORS INFLUENCING BRAND EQUITY CONSUMER ATTITUDE ON MG BRAND OF GENERATION Y CONSUMER GROUP IN CHONBURI PROVINCE

Jaruporn Tangpattanakit

86-102
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EXPLORING UDON THANI PROVINCE'S READINESS FOR HOSTING INTERNATIONAL HORTICULTURAL EXHIBITIONS IN 2026

Siriwan Sananaue, Santidhorn Pooripakdee

103-124
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FACTORS AFFECTING WORK EFFICIENCY GENERATION Y IN ORGANIZATIONS AFTER THE COVID-19 PANDEMIC

Thanyaporn Wisriya, Wanlapa Hattakitpanitchakul

125-146
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THE EFFECT OF SERVICE MARKETING MIX AND MOBILE TECHNOLOGY ACCEPTANCE MODEL ON THE CUSTOMER’S DECISION TO USE GHB ALL APPLICATION IN GOVERNMENT HOUSING BANK

Benjamas Wongput, Wichitra Chamlongrath, Akkarong Punpong

147-161
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Book Review

“It s Live Time รวยด้วย Live Commerce ทะลุล้าน: ตามรอยผู้ทรงอิทธิพลออนไลน์จีนหมื่นล้าน สร้างยอดขายนาทีละแสน”

Nathamon Buaprommee

162-164
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