Strategic Perspectives on Business and Marketing Management

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Vol. 12 No. 2 (2025): July-December

View Vol. 12 No. 2 (2025): July-December

Published: 2025-12-29

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Research Articles

BUILDING SUSTAINABLE REAL ESTATE MODELS THROUGH GREEN INNOVATION: BRIDGING ENVIRONMENTAL, ECONOMIC, AND SOCIAL

Nuntawat Suwannaart, Uthairat Muangsan, Krisada Chienwattanasook

1-14
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LEADERSHIP STYLES AND ORGANIZATIONAL CLIMATE AFFECTING THE EMPLOYEE ENGAGEMENT

Chatrapon Yurayatra, Suramongkol Nimchit

15-35
- PDF
The FACTORS AFFECTING PURCHASING INTENTION FOR ELECTRIC VEHICLES: A CASE STUDY IN BANGKOK, THAILAND

Jirawat Wongthongchai, Varunya Suksawang, Adisak Lumduan

36-51
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MANAGEMENT MODEL FOR SUSTAINABLE HERBAL COMMUNITY ENTERPRISES

Sirat Jangruxsakul, Adilla Pongyeela, Siridech Kumsuprom

52-71
- PDF
THE INFLUENCE OF SOCIAL MEDIA ON THE DECISION TO USE LIFE FORECASTING SERVICES AMONG WORKING-AGE PEOPLE IN BANGKOK

Surisa Mungmatmit

72-87
- PDF
FACTORS THAT INFLUENCE THE DECISION OF ECOTOURISM IN THE EASTERN REGION OF THAILAND

Pornchita Khamduang, Patcharapa Chairat, Warinthorn Raksamata, Yanaphat Pattanajindakul , Nipa Niruttikul

88-107
- PDF
SERVICE INNOVATIONS THAT AFFECT SERVICE QUALITY AND CUSTOMER LOYALTYA LOGISTICS COMPANY IN CHONBURI PROVINCE

Natthakan Khampangpatmongkon, Jedsada Wongsansukcharoen

108-129
- PDF

Academic Articles

HUMAN RESOURCE MANAGEMENT IN ARTIFICIAL INTELLIGENCE ERA

Atipat Sintarako, Atiyaphorn Chaiyarit

130-144
- PDF

Book Review

Book Review

Amporn Amporndecho

145-146

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