Strategic Perspectives on Business and Marketing Management

Current Issue

Vol. 13 No. 1 (2026): January - June

cover-vol13no1

Published: 2026-06-30

Full Issue

Full Issue

Research Articles

FACTORS INFLUENCING CONSUMER SATISFACTION IN PURCHASING PRODUCTS FROM DISCOUNT RETAIL STORES IN MUEANG DISTRICT, SURAT THANI PROVINCE

Chompunoot Duangjan, Piyaporn Piyawanitsatian, Yanin Chitrkhwan, Krittima Thongphet, Kittisak Nuanplab, Chayada Wanich, Nicharee Saungam, Sirinapa Yotintavee

1-24
- PDF
MARKETING MIX AND BRAND EQUITY FACTORS AFFECTING CONSUMERS’ PURCHASE DECISIONS FOR FRESH COFFEE AT GET ALONG SPECIALTY COFFEE IN THE BANGKOK METROPOLITAN REGION

Anchalee Meesin, Nuthatai Ounok, Narumol Soonsawad

25-39
- PDF
ECOTOURISM LOGISTICS MANAGEMENT FOR KAPONG DISTRICT IN PHANGNGA PROVINCE

Seree Gronphet, Narattawan Jamfoong

40-56
- PDF
THE IMPACT OF PERCEIVED BRAND EQUITY AND BRAND IMAGE ON PURCHASING DECISIONS: A CASE STUDY OF NONGMON BAMBOO RICE IN CHONBURI

Narisa Sansuwan, Natthida Jetinai, Pratchayanee Huaiphai, Satthathip Chidlom, Narissara Parkvithee

57-72
- PDF
MOTIVATION FACTORS AFFECTING EMPLOYEE ENGAGEMENT OF MARKETING PERSONNEL IN COMPANY A

Kanchalika Sitthiseechan, Chinnaso Visitnitikija

73-84
- PDF

Academic Articles

A CONCEPTUAL FRAMEWORK FOR ENHANCING EMPLOYABILITY OF THE AGING POPULATION IN SMART INDUSTRIES

Patsawan Suksomwat, Kritsada Muhammad

85-100
- PDF

Book Review

Book Review

Poonsawat Kaewkaitsakul

101-102

View All Issues