Vol. 8 No. 1 (2021): January - June

Cover8No1

Published: 2021-06-29

Editorial

Editorial

Suramongkol Nimchit
- PDF

Research Articles

THE RELATIONSHIPS BETWEEN RISK PERCEPTION AND TECHNOLOGY ACCEPTANCE TOWARDS CUSTOMER’S ELECTRONIC TRANSACTIONS BEHAVIOUR OF KASIKORN BANK IN SARABURI PROVINCE

pimnaphat Ritthichai, Supaporn kupimai

1-17
- PDF
SERVICE QUALITY AFFECTING RESIDENTIAL USER SATISFACTION WITH PROVINCIAL ELECTRICITY AUTHORITY SERVICE IN MUEANG PATHUM THANI DISTRICT, PATHUM THANI PROVINCE

Viwat Youprom, Supa Tongkong Tongkong

18-30
- PDF
HIGHER EDUCATION MANAGEMENT IN TURBULENT TIME: DISRUPTIVE TECHNOLOGY AND COVID-19 IN THAILAND

Jamnean Joungtrakul, Nawasanan Wongprasit, Wichit Seangsawang, Vipawan Klinhom

31-49
- PDF
LEADERSHIP STYLES, FOLLOWERSHIP STYLES AND MODERATING EFFECTS OF PERCEIVED ORGANIZATIONAL SUPPORT ON ORGANIZATIONAL COMMITMENT

Kulteeya Chaiyaporn, Krisada Chienwattanasook

50-64
- PDF
THE INFLUENCES OF BRAND POSTS & FLOW ON FACEBOOK PAGE USERS’ BRAND LOYALTY WITH ONLINE BRAND COMMUNITY AS A MEDIATOR

Thongchai Srivardhana

65-77
- PDF
GREEN CREATIVE MARKETING STRATEGIES AND CREATINGVALUES FOR SUCCESS IN THEBUSINESS TRAVEL COMMUNITY IN NAKHON SI THAMMARAT

Supatra Khumhaeng, Issaraporn Jaigrajang, Savitree Muneesri

78-98
- PDF
A STAKEHOLDER-ORIENTED SUSTAINABILITY BRAND MANAGEMENT: AN INTRODUCTORY REVIEW

Pongsiri Kamkankaew

99-129
- PDF
THE SUCCESS OF FARMERS PINEAPPLE FARMING BUSINESS IN PRACHUAP KHIRI KHAN PROVINCE

พิมพ์กมล แก้วไทรนันท์, Suwat Chimasangkanan, Wisit Rittiboonchai

130-141
- PDF
PRODUCTION COST AND CAPITAL BUDGETING ANALYSIS IN VALUE-ADDED TO PLASTIC WASTE: A CASE IN PAVING BLOCK FROM PLASTIC WASTE

Kanthana Ditkaew, Prachoom Khamput, Kittisak Jermsittiparsert, Laphatrada Pitchayatheeranart

142-153
- PDF
MEASUREMENT DEVELOPMENT OF GREEN BUSINESS PERFORMANCE: AN EVIDENCE FROM AUTOMOBILE MANUFACTURERS IN THAILAND

Suraporn Onputtha, Chalermporn Siriwichai

154-169
- PDF
VALUE ADDED OF COMMUNITY PRODUCT FROM WASTE TO INVENTION PATENTS WITH THE PARTICIPATION OF ELDERLY GROUPS AND COMMUNITY CASE STUDY: KHLONG YONG SUBDISTRICT, PHUTTHAMONTHON DISTRICT, NANKHONPATHOM PROVINCE

Thongchai Thongmar, Thirawat Chantuk, Jitravadee Roongin kunkar

170-189
- PDF

Book Review

BOOK REVIEW: EAT THAT FROG!

ศรากุล สุโคตรพรหมมี

190
- PDF

นโยบายการคุ้มครองข้อมูลส่วนบุคคล Privacy policy